Marketing Manager

at  Abbott Laboratories

Job title Marketing Manager Central West Africa
Department Marketing
Division RMDx Infectious Disease
Reports to EMEA Marketing Lead

DESCRIPTION

The primary responsibility of the Marketing Manager is to develop and implement marketing strategies and tactics successfully, using a thorough understanding of the local market and the product offering. The Marketing Manager also contributes to the regional planning as well as value creation processes for the achievement of the short- and mid-term business goals.
The role reports directly into the EMEA Marketing Manager Lead for Infectious Disease, with a dotted line to the GM / Commercial Director of the regional markets in scope for the position.

REQUIREMENTS

• Required behaviors & skills
• Acts ethically and professionally, representing the company values always
• Proficiency using Microsoft Office pack & other (SharePoint, CRM, etc)
• Natural inspirational leader who can energize and align a cross-functional team to deliver the business goals
• Strong focus in understanding and extracting customer value
• Balanced mix of strategic and tactical focus
• High level of comfort interpreting and communicating complex technical information, including clinical concepts, statistics and outcomes
• High capacity for fast learning
• Positive mindset and collaborative attitude to bring down barriers for goals
• Ability to travel up to 40% of the time (nationally and internationally)
• Customer engagement, in-field support, 30% of the time.
• Required background & expertise
• Proven minimum 5 years marketing experience in diagnostics arena, or other healthcare area, Knowledge in Infectious Diseases field is considered an asset
• Master or equivalent degree preferred, in the field of Biological Sciences preferred
• Proven knowledge of the healthcare system in the local markets
• Proven marketing and sales success track record, with strengths in both strategic and tactical management
• Proficiency in spoken and written English and French ( is advantageous)
• Proven ability to deliver goals in a fast-paced, matrixed organization
• Proven ability to effectively communicate & collaborate with all key stakeholders at higher and lower reporting levels
• IT/office Tools, use of core functional processes (e.g. Outlook, CRM software, SAP, Concur, Workday, WebEx or equivalent), Salesforce. Com and PowerBI knowledge is considered an asset

• Development of local commercial, marketing and promotional plans:
• Develop regional marketing plans in alignment with the regional and global plans
• Deliver and regularly track the execution of the marketing initiatives on the plan
• Manage local promotional plans (including exhibition, symposia, marketing collateral, sales tools, digital and PR content)
• Participate in product launch projects from early stages and drive the local launches
• Manage the marketing expenses budget, according to the annual marketing plan and with accountability towards the Marketing Manager Lead direction. Collaborate with the local Commercial and Finance heads for the tracking and management of the budget.
• Customer Centricity and deep understanding of regional markets:
• Customer segments mapping (size, patient pathway, reimbursement, stakeholders, value proposition, opportunity assessment)
• Product features/benefits, product utilization and customer insights
• Competitor intelligence
• Market dynamics (growth/decline key drivers, PESTLE analysis)
• Routine participation in strategy alignment and sales effectiveness:
• New product launch plans (including pre-launch phases deliverables)
• Provide input and align with Region/BU (customer segmentation, value proposition, product positioning, competition, pricing)
• Routine participation in sales effectiveness:
• Roll-out marketing plans and sales tactics at sales meetings
• Track and report progress of annual tactical plans
• Collaborate with the commercial director and finance partner in the management of pricing to achieve profitability goals
• Collaborate with ID Sales Scientific Liaison and Medical Affairs, using own products expertise on required support to sales teams that shall successfully impact sales process
• Conduct business analysis and monitor key performance indicators
• Monitor training needs and collaborate with application specialist to deploy training (marketing strategy & product training)
• Collaboration with regional and global teams in the management of relationships with clinical experts and opinion leaders
• Participation to ad-hoc special projects (regional / global)