Marketing Manager

at  Accora

GENERAL EXPECTATIONS

• Maintain personal and professional development to meet the changing demands of the job.
• Undertake health and safety duties as detailed in the company’s Health and Safety Policy.
• Act as an ambassador of the company, promoting the brand and displaying a positive image to customers and the public.
• Live and breathe the company’s core values – insight, determination, and integrity.

QUALIFICATIONS AND TRAINING

• Degree or equivalent in marketing or associated subject

EXPERIENCE AND KNOWLEDGE

• Minimum of 3 years’ experience in marketing role.
• Experience using CRM tools like HubSpot.
• Proficient with analytics tools such as Google Analytics and HubSpot reports.
• Experience using a CMS (Webflow ideal but not essential).
• Experience running multi-channel marketing campaigns

SKILLS AND ABILITIES

• Ability to deliver professional and engaging content in various formats.
• Ability to multi-task, prioritise, and work efficiently under pressure with careful attention to detail.
• Strong communication (oral and written) skills.
• Ability to work effectively both individually and in a team.

OTHER REQUIREMENTS

• A self-starter who can work independently and collaborate with key stakeholders.
• Drive and enthusiasm.
• Positive, confident, and determined approach.
• Continuous improvement mindset.

ABOUT ACCORA:

We are a dynamic and innovative company dedicated to designing and manufacturing assistive medical devices that enhance the lives of people who require extra support due to age, disability or injury. Our team is passionate about creating products that enable individuals to live as fully and independently as possible, with safety and comfort at the forefront of our design philosophy.
This is a fantastic opportunity for an individual who is committed to making a positive impact in the lives of others and who shares our values of insight, determination, and integrity.
If you are passionate about creating products that improve the lives of others and are looking for an exciting new challenge, we encourage you to apply for this role. To learn more about our company and the products we create, please visit our website at www.accora.care
Please note: we take the protection of your personal data seriously and process it in accordance with GDPR and relevant data privacy laws. By applying, you consent to us processing your data for recruitment purposes. Your personal data will be securely stored and not shared with third parties without your consent. You have the right to access, correct, or delete your data. To do so, contact us at info@accora.car

MAIN PURPOSE OF JOB

As the Marketing Manager, you will be responsible for developing and executing comprehensive marketing strategies to drive growth and enhance brand recognition. A key project for this role will be leading the Accora Academy initiative to expand its reach and increase engagement, ultimately enhancing customer product knowledge and boosting sales.

KEY RESPONSIBILITIES

• Support the Head of Marketing in developing and implementing short and long-term marketing strategies.
• Utilizing various marketing channels and tactics develop a strategy to expand the reach and engagement of Accora Academy.
• Create engaging content and marketing campaigns to promote the Academy.
• Monitor and report on the performance of the Academy, the Accora website and general marketing campaigns, adjusting strategies to enhance effectiveness.
• Utilise CRM tools to track customer interactions and tailor marketing strategies accordingly.
• Enhance customer engagement through targeted campaigns and personalised communication.
• Oversee website content management to ensure relevance and freshness while maximising online visibility and lead generation.
• Support the coordination and promotion of trade shows and other in-person events.
• Conduct market research and competitor analysis to identify target audiences, industry trends, and growth opportunities.
• Collaborate with the marketing team to align marketing efforts with overall marketing strategies.
• Work with internal teams and external suppliers and partners to create compelling content, marketing campaigns, and assets.
• Manage the company’s social media presence, including content creation, scheduling, community management, and engagement strategies.