Marketing Manager - Adviser Marketing

at  ABRDN PLC

JOB DESCRIPTION

abrdn plc is a global investment company dedicated to helping clients and customers plan, save, and invest for the future. Our purpose is to enable our clients to be better investors. Structured around three core businesses-Investments, Adviser, and Interactive Investor (ii)-we are focused on meeting the evolving needs of our clients.
The Adviser business supports financial advisers in the UK with resources, technology, and expertise to create value for their businesses and clients. Our ambition is to be the easiest partner for advisers to work with, helping advisory businesses thrive and enabling them to support their clients’ financial prosperity.

IF YOU NEED ASSISTANCE OR AN ADJUSTMENT DUE TO A DISABILITY PLEASE LET US KNOW AS PART OF YOUR APPLICATION AND WE WILL ASSIST.

Job ID R0072300

The Marketing Manager will develop and execute multi-channel campaigns to increase awareness of abrdn’s Adviser business proposition, drive consideration, and support our growth ambitions in the UK market. This role involves creating engaging, targeted content and working with media agencies to craft and execute effective media plans. Monitoring performance, applying data insights, and making informed adjustments are essential aspects of this role.

Key Responsibilities:

• Collaborate with the Senior Marketing Manager to create campaign strategies that align with the objectives of the Adviser business.
• Utilize audience segmentation to design contact strategies that foster deeper engagement with existing clients and attract new clients.
• Work with external media partners to design and implement media plans aligned with campaign objectives.
• Develop compelling content across channels to drive engagement and response from the financial adviser audience.
• Build strong relationships with internal stakeholders and manage collaborations with creative and media agencies.
• Set performance metrics and KPIs for all channels, working with agencies to monitor and report on campaign performance.
• Create data-driven reports to optimize campaign activities and drive continuous improvement.
• Manage campaigns effectively to ensure they are delivered on time, within scope, and on budget.