Marketing Manager

at  AmeriLux International LLC

The AmeriLux Family of Companies is Hiring! We are seeking an innovative and driven Marketing Manager to lead the execution of our marketing strategies, drive brand awareness, and support product-specific marketing initiatives. The ideal candidate will be a dynamic leader with strong sales and marketing skills, capable of overseeing a wide range of marketing activities from content creation to CRM management.

• Lead Product-Specific Marketing Initiatives: Develop and execute comprehensive marketing plans that align with the company’s objectives for specific products and services, ensuring maximum market impact.
• Digital Marketing & Campaign Strategy: Plan and implement effective online marketing campaigns, including content creation, targeted advertising, promotions, and brand-focused initiatives across various digital platforms.
• Marketing Collateral & Literature Management: Oversee the development, organization, and distribution of marketing materials, ensuring they are up-to-date and aligned with the company’s brand and messaging.
• Sales & Product Knowledge Training: Coordinate and manage Sales Training Days and Product Knowledge Days, working closely with the sales team to ensure proper product education and awareness across all levels.
• Industry & Trade Association Management: Maintain and foster relationships with key industry associations (e.g., NADRA, NHB) to ensure strong representation and active participation within relevant industry networks.
• Dealer Support & Onboarding: Provide marketing support to new dealers by facilitating joint marketing efforts, organizing store visits, and overseeing new display set-up to ensure a smooth onboarding process and strong market entry.
• Trade Show Leadership: Take charge of trade show management, overseeing all aspects from booth design and set-up to pre-show marketing efforts, and post-show lead management to maximize visibility and ROI.