Marketing Manager ANZ

at  Wellness Pet Company

ABOUT THE WELLNESS PET COMPANY

The Wellness Pet Company crafts and produces premium natural pet food, treats, dental chews, and supplements. We believe that natural, premium nutrition focused on proven health outcomes is the foundation of creating mutual wellbeing for pets and their families. As a community of people, Wellies are positively obsessed with how to win for pets and their parents. We believe in the difference we make every single day, and we know that when we work collaboratively, Wellies are unstoppable - Not only in providing the best nutrition to pets, but in building a better tomorrow for pets, their parents, and the world.

WHO WE’RE LOOKING FOR

Team Wellie is a group of people who are truly obsessed with all the best ways about winning for the consumer and the pets they love. And so, we are seeking an individual who:

• Is consumer focused on all they do
• Continually challenge themselves to go the extra mile to get the job done, and ensure it’s done the right way as opposed to the easy way
• Hold themselves and others accountable
• Embraces continual development through the sharing of feedback and investment in learning opportunities.
• Is a true collaborator, sharing resources, and engages in healthy debate
• Celebrates differences and strives to learn from others who are different from themselves
• Gives back to their community and supports sustainable practices

In addition, for this specific role, we need someone who possesses:

• Minimum of 3 years in a similar role with the proven ability to lead and manage teams effectively.
• Minimum of 3 years’ experience in leading teams
• Extensive hands-on experience in crafting and building brands across diverse brands/categories.
• Proven and robust background in social and digital marketing with a focus on generating brand awareness and driving trial.
• Experience with paid digital/social advertising, including monitoring performance and measuring ROI and LTV:CAC.
• Expertise in developing and implementing digital and social marketing plans to enhance brand presence, including overseeing day-to-day social media operations and influencer partnerships.
• 5 years minimum of solid experience in FMCG marketing, showcasing a track record of success, with a preference for pet industry experience.
• Demonstrated ability to develop comprehensive consumer and trade marketing strategies aligned with overall business objectives.
• Experience in liaising with and presenting to retail and e-commerce customers, providing regular reports on the performance of trade marketing initiatives.
• Proven track record and portfolio of creating and executing marketing campaigns that stand out and punch above their weight.

• Minimum of 3 years in a similar role with the proven ability to lead and manage teams effectively.
• Minimum of 3 years’ experience in leading teams
• Extensive hands-on experience in crafting and building brands across diverse brands/categories.
• Proven and robust background in social and digital marketing with a focus on generating brand awareness and driving trial.
• Experience with paid digital/social advertising, including monitoring performance and measuring ROI and LTV:CAC.
• Expertise in developing and implementing digital and social marketing plans to enhance brand presence, including overseeing day-to-day social media operations and influencer partnerships.
• 5 years minimum of solid experience in FMCG marketing, showcasing a track record of success, with a preference for pet industry experience.
• Demonstrated ability to develop comprehensive consumer and trade marketing strategies aligned with overall business objectives.
• Experience in liaising with and presenting to retail and e-commerce customers, providing regular reports on the performance of trade marketing initiatives.
• Proven track record and portfolio of creating and executing marketing campaigns that stand out and punch above their weight