Marketing Manager

at  Apex Service Partners

MARKET ACTIVATION MANAGER - MARKETING MANAGER

Apex Service Partners is a people-focused HVAC, plumbing and electrical services group whose goal is to partner with and build leading local brands around the country. We are seeking a seasoned Marketing Manager with comprehensive expertise in traditional and digital marketing strategies to enhance our brand presence and drive business growth.

JOB SUMMARY

The Marketing Manager will run point on strategic marketing initiatives that will move the needle for trusted brands across the midwest by bringing experience, passion and some serious analytical chops to identify, unpack and recommend solutions to marketing problems.
You will be involved in traditional and digital marketing strategies and tactics that guide prospects through the customer journey from awareness to purchase. Your role includes managing internal partners and external agencies to test and run campaigns, analyzing data, and providing recommendations, and driving both the digital and offline strategy to deliver quality leads. And you are responsible for collaborating on strategies that help keep your region ahead of the home services industry for years to come.
That is a lot! So, to do all of this, you have the balance of strategic thinking, project management and analytical abilities to drive multi-faceted initiatives. You enjoy being able to critically evaluate information gathered from multiple sources, manage a multi-million-dollar budget, and manage agencies to meet business objectives. And while you have an eye for the future you are scrappy and hands on.
Interested? This role will be filled soon, so read on and if you qualify and have passion to excel – let us know!

QUALIFICATIONS:

• Job location: Remote with occasional travel
• 5-10 years of working in a transactional B2C marketing department with a proven track record of success as measured in YoY growth; Equivalent experience in Agency or B2B environment would also be considered.
• Call Center Experience / Knowledge highly desired
• Demonstrated experience with websites, Google Ads, SEO and organic search, direct mailers, and social strategies
• Experience analyzing churn metrics, sales funnel, engagement using Google Analytics and other BI tools
• A well-defined sense of diplomacy, including solid negotiation, conflict resolution, and people management skills
• High attention to detail and quality standards
• Highly effective project management, prioritization, multi-tasking, and time management skills to meet deadlines

• Marketing Strategy: Develop and implement comprehensive marketing strategies covering traditional and digital channels to achieve regional objectives and enhance brand visibility.
• Campaign Management: Plan and execute integrated marketing campaigns, incorporating traditional and digital elements, to generate leads and drive sales.
• Digital Marketing Expertise: Showcase expertise in digital marketing, including paid search, SEO, LSA, and other online channels, to optimize online presence and reach target audiences.
• Budget Management: Effectively manage marketing budgets, ensuring optimal allocation of resources across various marketing channels for maximum ROI.
• Collaboration with Field Personnel: Work closely with General Managers and Regional Managers to understand local market dynamics and tailor marketing initiatives to meet specific branch needs.
• Performance Analytics: Monitor and analyze daily marketing performance metrics, providing insights to evaluate campaign effectiveness and identify areas for improvement.
• Become best friends with call center leads to drive continued alignment across marketing and local market through the funnel.
• Work closely with digital/traditional agencies and Director to ensure on-budget spend and delivery against KPIs.
• Manage affiliate marketing relationships ensuring lead flow is on point and aligning with ad ratio goals.
• Develop influencer campaigns to drive interest in brands via one-to-one direct relationships and brokered relationships.
• Audit effectiveness of campaigns building a ping tree of activities based on performance.
• Ensure customer flow is as expected across websites and marketing campaigns with offers, content, functionality, etc.
• Ensure offers are aligned across marketing materials and website updating offer dates and calendars appropriately.