Marketing Manager - Associate

at  Packly

Hi, We are Packly
Founded in 2014 by 2 Award winning packaging industry innovators; Giuseppe & Roberto Prioriello. We are revolutionizing the packaging industry with a state of art packaging creation experience. We achieve this by enabling packaging creators and designers to seamlessly upload their creation, prototype it in 3D, share with stakeholders and then print highly customized packaging in 48hrs, no matter if 1 or 100.000.
At our core, we are committed to be true green, embracing the circular economy and reducing waste in every aspect of our activities.
Our sustainable processes and 100% recyclable products align with our vision to create environmentally responsible solutions. Also by nature of our design and printing setup, we eliminate the need for oversized, standard and non attractive cardboard packaging. We are recognized as a market leader in Web-to-Pack, allowing our users to create an ultimate unboxing experience for their customers whilst protecting the contents in a relevant manner.
Thousands of happy customers have enjoyed the Packly Experience and we are now expanding our Team to serve our global community even better. We are seeking talented individuals who share our passion for both packaging and technology and are eager to contribute to our ambitious plans.
Join us as we continue to transform the packaging industry with our cutting-edge solutions!

MARKETING MANAGER - ASSOCIATE JOB DESCRIPTION

At Packly, marketing is about understanding people and building awareness of how our products and services can satisfy their needs.
The ideal candidate has experience in developing and executing marketing campaigns while managing and inspiring a team. In this role, you will support the senior marketing manager in planning, executing and evaluating marketing campaigns. You’ll also oversee the day-by-day activity of the local marketing team.

REQUIRED SKILLS AND QUALIFICATIONS

• Master’s degree in marketing, business or related field.
• Minimum 3 years of experience in digital marketing.
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  Proven success in developing and executing digital marketing strategies and campaigns.
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  Experience in advertising campaigns (Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads).
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  Experience with digital analytics and the most commonly used tools (GA4, Google Tag Manager, Hotjar etc.).
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  Experience with marketing automation and CRM tools (Mailchimp, ActiveCampaign, Klaviyo, Brevo, Mailjet etc.).
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  Project management and multitasking skills.

Strong data driven mindset to drive decision making.

• Creativity and excellent communication skills.
• Fluency in Italian and English.

PREFERRED SKILLS AND QUALIFICATIONS

• Previous experience in leading a team.
• Digital marketing certifications.
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  Passionate about growth hacking approach.
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  Experience in offline marketing.
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  Knowledge and experience with graphic design tools (PhotoShop, Illustrator, Indesign, Premiere Pro, Canva etc.).

NICE TO HAVE

• Established contacts in media
• Experience in offline marketing
  We’re looking forward to receiving your application

OBJECTIVES OF THIS ROLE

• Collect data, analyze it and measure progress against the goals extracting key insight.
• Conduct market research and analysis in order to identify customer segments and preferences.
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  Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
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  Collaborate with internal and external stakeholders, such as sales team and agencies.
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  Work with the local team to perform the daily duties.

RESPONSIBILITIES

• Support the Marketing Manager in defining marketing strategies and implementing multichannel advertising campaigns across the used platforms
• Evaluate performances of all digital marketing campaigns and assess against goals (metrics and KPIs).
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  Partner with sales and customer care teams to gather customer and market insights to shape outreach strategies, increase conversions, and generate more qualified leads
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  Manage cross-functional collaborations, cooperating with internal teams to align marketing efforts with overall business goals.
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  Support the Marketing Manager in leading and inspiring the marketing team