Marketing Manager (B2B & Content Marketing)

at  Red Airship

REQUIREMENTS

• Experience: 4–7 years in marketing roles, with a strong focus on B2B and content marketing.
• Industry Knowledge: A background in Business, Journalism, Technology, Digital Products, and Custom Digital Solutions is highly desirable.
• Skills:
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• Ability to think clearly and critically.

• Experience in simplifying complex technical solutions and concepts for enterprise clients.
• Experience in journalism, mainly writing about technology topics with a business and strategic mindset.
• Familiarity with tools like Google Analytics, LinkedIn Campaign Manager, and CRM systems.
• Competency with using AI tools like, but not limited to, ChatGPT and DeepSeek for marketing.
• Exceptional written and verbal communication skills, including strong copywriting abilities for crafting compelling content across various channels.
• Proficiency in SEO, content management systems, and marketing automation tools.
• Strong analytical skills with experience in tracking and reporting campaign performance.
• Familiarity with account-based marketing strategies and tools.
• Hands-on experience managing social media channels and leveraging them for B2B marketing.
• Understanding of PR and media relations best practices.
• Education: Bachelor’s degree in Business, Marketing, Communications, or a related field.

ROLE OVERVIEW

As our first marketing hire, you will be pivotal in establishing and executing marketing strategies that position Red Airship as a trusted partner for digital innovation and custom technology solutions. You will focus on generating qualified leads by showcasing our expertise through impactful content, targeted B2B campaigns, and raising brand awareness.