Marketing Manager - Base Management

at  Valley Fiber

Are you ready to play a vital role in driving revenue growth and customer satisfaction for Manitoba’s leading Internet Service Provider? Valley Fiber Ltd. is a full-service telecommunications company offering dedicated fiber optic Internet, TV, and digital phone services. As a Base Management Marketing Manager, you’ll take the lead in shaping and executing strategies that enhance customer value, reduce churn, and optimize revenue opportunities.
This role requires a dynamic, data-driven, and collaborative professional who excels at creating actionable strategies that align with organizational objectives and customer needs.

What We Offer:

• Comprehensive benefits package
• Staff discounts on internet services and select local businesses
• Opportunities for professional development and advancement
• The chance to contribute to impactful projects that connect Manitobans

What You’ll Do:

• Develop and execute innovative marketing strategies and campaigns aimed at surprising and delighting customers, reducing churn, enhancing profitability, and driving the adoption of new services.
• Collaborate with cross-functional teams to understand customer-impacting initiatives and develop strategic recommendations for effectively deploying these initiatives to the existing customer base, ensuring alignment with business goals and customer needs.
• Own the competitive intelligence framework by tracking and analyzing competitors’ activities while closing monitoring channel performance data to identify both short-term and long-term marketing opportunities and respond effectively to industry trends.
• Enhance and optimize customer self-serve tools and platforms, empowering customers to manage their accounts, troubleshoot issues, and access support with greater ease and efficiency.
• Analyze and map the current customer journey to identify pain points and opportunities for improvement, driving initiatives that enhance customer satisfaction and streamline the overall experience.
• Facilitate the transition of customers from fixed wireless and cable internet solutions to advanced, state-of-the-art fiber optic technologies, ensuring seamless migration and enhanced user experience.
• Drive the continued evolution of our GTM approach, including our processes, agent aides, tools and platforms, and how we measure success.
• Work with cross-departmental teams to manage revenue and retention projects that contribute to business development and customer satisfaction.

Who You Are:

• Bachelor’s degree in Marketing, Business, Data Analytics, or related field
• 7+ years of experience in base management, marketing, or a related field, preferably within telecommunications or subscription-based services.
• Strong analytical skills with demonstrated experience in turning data into actionable strategies.
• Knowledge of competitive intelligence tracking and market analysis methodologies.
• Proven ability to collaborate across departments to achieve business goals.
• Experience with churn reduction, upsell initiatives, and ARPU improvement strategies.
• Strong project management skills and the ability to manage multiple priorities.
• Exceptional communication and presentation skills, with the ability to influence stakeholders effectively.

Skills You Bring:

• Strategic and tactical planning
• Data-driven decision-making and analytical expertise
• Leadership in pricing strategies and competitive positioning
• Proficiency in collaboration and cross-departmental teamwork
• Strong organizational and project management capabilities

We thank all applicants for their interest; however, only those selected for further consideration will be contacted. Please submit your resume to hr@valleyfiber.ca.
Valley Fiber is committed to diversity and inclusion and welcomes applications from all individuals. We encourage candidates from underrepresented groups to apply and are willing to provide reasonable accommodations as needed

• Develop and execute innovative marketing strategies and campaigns aimed at surprising and delighting customers, reducing churn, enhancing profitability, and driving the adoption of new services.
• Collaborate with cross-functional teams to understand customer-impacting initiatives and develop strategic recommendations for effectively deploying these initiatives to the existing customer base, ensuring alignment with business goals and customer needs.
• Own the competitive intelligence framework by tracking and analyzing competitors’ activities while closing monitoring channel performance data to identify both short-term and long-term marketing opportunities and respond effectively to industry trends.
• Enhance and optimize customer self-serve tools and platforms, empowering customers to manage their accounts, troubleshoot issues, and access support with greater ease and efficiency.
• Analyze and map the current customer journey to identify pain points and opportunities for improvement, driving initiatives that enhance customer satisfaction and streamline the overall experience.
• Facilitate the transition of customers from fixed wireless and cable internet solutions to advanced, state-of-the-art fiber optic technologies, ensuring seamless migration and enhanced user experience.
• Drive the continued evolution of our GTM approach, including our processes, agent aides, tools and platforms, and how we measure success.
• Work with cross-departmental teams to manage revenue and retention projects that contribute to business development and customer satisfaction