Marketing Manager, Bentley

at  Wearnes Automotive

REQUIREMENTS

• Minimum Degree qualifications with 4 years of marketing experience in a fast-paced retail environment
• Luxury product marketing experience will be an added advantage
• Knowledge of digital marketing with a passion for emerging technologies
• Excellent commercial orientation, analytical and communication skills
• Creative and innovative, with out-of-the-box approaches to marketing
• Possess a valid Class 3 driving licence

• Accountable for entire marketing operations
• Develop and execute marketing strategies, new product launches, budget and drive prospecting activities for both new car and Aftersales operations
• Build brand awareness and desirability through key alliances, sponsorships and prospecting activities
• Drive CRM strategies to increase customer retention
• Drive conquest strategies to understand customer and prospect demographics
• Manage press relations and pitch stories to maximise media coverage
• Maintain showroom as per principal’s corporate identity guidelines