Marketing Manager- Beverages

at  Fonterra

GENERAL INFORMATION

Date Published
28-Aug-2024
Advertising Ends
10-Sep-2024
Country
New Zealand
Location
Auckland
Role Type
Marketing & Comms
Work Type
Fixed Term
ID#
9669

ABOUT US | KO WAI MĀTOU

Fonterra Oceania is our newly formed entity that merges the Fonterra Brands New Zealand (FBNZ) and Fonterra Australia operations, aimed at enhancing our competitive position in the trans-Tasman dairy market. The integration of Fonterra Brands New Zealand (FBNZ) and Fonterra Australia builds on similarities to outperform the competition, create scale and synergies, and will strengthen our competitive edge. This role will join a team that helps to build an even stronger trans-Tasman dairy business with reach across Oceania and beyond.

ABOUT THE OPPORTUNITY | TE WHIWHINGA MAHI

Due to parental leave, we are looking for a Marketing Manager to join our Marketing Beverages team in a 12 months fixed term opportunity. In this role, you will focus on the development and implementation of the marketing plan for Cream and Flavoured Milk portfolios to grow our brands and deliver positive business outcomes across Oceania.

Reporting to the Group Marketing Manager Beverages Oceania, your key responsibilities will include:

• Develop and implement the marketing strategy for Cream and Flavoured Milk portfolios across Oceania using customer and consumer insights to drive business growth
• Lead the development of brand innovation and renovation opportunities aligned to the Oceania Innovation pipeline for Anchor and other brands in the portfolio
• Work with rostered agencies and the wider Marketing & Innovation team to develop compelling integrated brand communication campaigns to be rolled out in market
• Create engaging brand experiences for communications across diverse media and channels.
• Manage budgets effectively and review ROI of marketing spend.

This is a fantastic opportunity to work in a high performing team, that will give you lots of exposure and launch exciting new products! We are looking for the successful candidate to be based in Auckland Fanshawe St.

ABOUT YOU | KO WAI KOE

We are looking for a results-driven marketing professional, who has a strategic and innovative mindset. You’ll have a strong customer focus with skills to translate, communicate and champion customer requirements within Oceania. You will have excellent communication skills, with an ability to quickly develop and maintain relationships as well as influence others.

We want to hear from you if you have:

• Significant experience in marketing with proven experience to develop compelling marketing strategies that deliver growth
• Experience in developing and delivering successful initiatives to drive brand growth
• Proven ability to engage and influence a diverse range of stakeholders
• Excellent commercial nous to understand and deliver business performance
• Tertiary Qualification in Marketing or related discipline.

Are you excited about this opportunity but may only meet some requirements?
At Fonterra, we are committed to building a diverse workplace and, therefore, open to looking at applicants with excellent transferable skills. If that’s you, we encourage you to apply as you may be the right candidate for this role or one of our other opportunities.

• Develop and implement the marketing strategy for Cream and Flavoured Milk portfolios across Oceania using customer and consumer insights to drive business growth
• Lead the development of brand innovation and renovation opportunities aligned to the Oceania Innovation pipeline for Anchor and other brands in the portfolio
• Work with rostered agencies and the wider Marketing & Innovation team to develop compelling integrated brand communication campaigns to be rolled out in market
• Create engaging brand experiences for communications across diverse media and channels.
• Manage budgets effectively and review ROI of marketing spend