Marketing Manager

at  Brady Technologies Limited

KEY ACCOUNTABILITIES:

Marketing program management

• Execute comprehensive marketing plans and tactical initiatives
• Report on marketing department performance and ROI to the Senior Leadership Team through monthly metrics
• Lead annual budget planning process and maintain financial compliance through NetSuite:
• Process and reconcile event expenses
• Manage vendor payments
• Track departmental budget utilization
• Monitor competitor activities and market positioning via LinkedIn and industry channels

Conference sponsorships

• Negotiate and manage sponsorship contracts
• Coordinate staff registrations and speaking engagements
• Drive onsite branding implementation
• Track and report on event ROI
• Maintain timeline of annual conference commitments

Customer events & webinars

• Develop and execute event plans and budgets
• Manage venue selection and contract negotiations
• Coordinate agendas and speakers, working with HR to confirm internal speaker availability
• Lead presentation development and practice sessions
• Execute digital promotion efforts
• Maintain events calendar and coordinate with product release schedules

Product knowledge maintenance

• Coordinate with HR and product teams to schedule and support monthly product inductions for new starters
• Maintain and update product information centre on company Wiki
• Coordinate bi-monthly company roundups:
• Gather content from product teams
• Work with HR to collect and edit department updates
• Create engaging final content

Customer communications

• Product release communications
• Manage the timely release of regular product updates

Content marketing

• Oversee development of marketing collateral across all product lines
• Review and edit various content types including:
• Product brochures and fact sheets
• Customer announcements
• Sales messaging
• White papers
• Blog content

External & analyst relations

• Maintain procurement portal (Achilles) with up-to-date company information, coordinating with HR and Finance for accurate submissions
• Support industry analyst relationships:
• Negotiate and manage annual retainer agreements
• Coordinate award submissions
• Prepare executive leadership team for analyst interviews
• Manage monthly analyst engagement activities
• Coordinate annual SourceBook updates with product and sales teams

Brand development

• Lead the rollout of new brand initiatives across:
• External sales and marketing assets
• Company intranet (Bradynet)
• Product screens and internal systems (Wiki, Salesforce.com, NetSuite, Jira)
• Drive relationship with design agency:
• Manage project budgets
• Develop and sign off on creative briefs
• Review concept development
• Ensure timely delivery of assets

KEY SKILLS/EXPERIENCE:

• Proven planning as well as hands-on execution capabilities
• Strong project management and organizational abilities
• Excellence in written and verbal communication
• Budget management expertise
• Ability to support and lead cross-functional initiatives
• Strong analytical and reporting skills
• Able to work exceptionally both within a team and as an individual contributor
• Ability to influence at senior level while executing on detailed tasks
• Proven ability to manage multiple stakeholders
• Detail-oriented while maintaining higher level planning perspective
• Comfortable with both leadership and hands-on execution
• Significant experience (5 - 7 years) in B2B marketing, with exposure to energy, commodities, or financial sectors preferred
• Demonstrated success in events management and execution
• Experience managing analyst relations and external communications
• Strong understanding of brand management principles
• Knowledge of marketing metrics and ROI measurement
• Experience with CRM systems (preferably Salesforce.com) and financial systems (e.g., NetSuite)
• Understanding of digital marketing principles
• Experience maintaining internal knowledge bases and documentation

• Deliver and manage marketing initiatives including events, content planning, and brand management
• Serve as a key liaison between marketing, product teams, HR, and other departments, ensuring alignment of marketing activities with business objectives
• Lead and execute high-impact customer events and industry conferences while supporting relationships with key industry analyst