Marketing Manager - Brand and Campaigns

at  Hollywood Bowl Group

THE WHY, THE WHAT AND THE WHO…

Do you have great experience in team management and development?
Are you looking for your next strategic Marketing role in a fast paced environment?
Are you looking to join a company that is financially stable and has very exciting growth plans?
If so, then look no further!
As part of our growing business, we have added a number of new roles within our Marketing team to help support across specific areas, as part of our exciting expansion plans. We can’t wait to tell you more about it!

THE WHO…

Hollywood Bowl Group has a passion for bringing families and friends together for affordable fun and healthy competition.
Following our listing on the main stock market in 2016 we became Hollywood Bowl Group, seeking out the perfect locations for our bowling and golf centres nationwide. We formed our customer proposition, built on real feedback, and went from strength to strength with our in-centre game technology and online scoring systems.
Now with 74 centres across the UK and 13 centres in Canada, operating under the Hollywood Bowl, Putt & Play and Splitsville brands, we’re proud to be ambitious market leaders in experiential family entertainment
We continue to expand our estate and look for profitable opportunities to grow, with an average of three new sites opening each year.
At Hollywood Bowl Group, we value diversity and inclusion, and we’re committed to creating a working environment that promotes equal opportunities. Individual differences and the contributions of all employees are recognised and valued and we believe that a diverse and inclusive workplace makes us a more relevant, more competitive, and more resilient company

• Support the UK Marketing Director in the implementation of the UK marketing strategy
• Own the national retail calendar, campaigns, key trading dates and local centre initiatives
• Work with the UK and group marketing teams to deliver multi-channel, integrated marketing campaigns, ensure campaigns are optimised and driving ROI through all digital channels including the website, emails, and from all paid media, organic social media, POS, in centre screens and audio
• Report on effectiveness of brand and campaign marketing activity
• Manage the programme of BAU PR activity, through the PR agency, increase brand awareness through PR activities including brand activations, news hijacking opportunities, local and regional media competitions, maximising the opportunity of influencers for campaigns and to support initiatives
• Support the launch of new initiatives including new products and promotions
• Support the implementation and adoption of updated brand communications and creative
• Support the continuous improvement of the brand interiors in centres through the new centre openings and refurbs
• Manage relationships with key suppliers to KPI’s, including creative agencies, print and stock management, PR, merchandise, graphic designers, influencers, content creators and AV
• Manage the development and creation of marketing assets, including writing copy for different audiences and channels, collateral creations, POS, video, digital images, social media content
• Managing the national charity partnership to maximising the exposure of activities and fundraising, raising the profile of the brand to consumers
• Identify and champion opportunities to enhance customer experience along the customer journey
• Manage the print and stock management agency and system
• Keep accurate records of spend and ROI across all marketing activities
• Line management and development of a team of five, including social media marketing manager, marketing executives, marketing assistant