Marketing Manager

at  Breedon Group Plc

DESCRIPTION

About Breedon Group: Breedon Group PLC is a leading construction materials FTSE 250 group operating across the UK, Ireland, and US. As we continue to grow, our commitment to innovation and excellence drives us to enhance the services we offer to our customers across all aspects of our business.
The Role: This is an exciting opportunity to join the Breedon business in the newly created role of Marketing Manager, working within our GB Materials Division. In this role you will play a crucial part in building the marketing strategy for the division, taking the lead in the development, delivery and measurement of all marketing activities. You will develop a thorough understanding of our markets, customers and products and be able to apply your grasp of core marketing principles to support commercial success and achieve our business objectives.

SKILLS, KNOWLEDGE & EXPERTISE

• Experience in B2B marketing - background in construction or building product manufacturing would be advantageous
• Demonstratable success in delivering effective marketing plans, campaigns and initiatives
• Formal qualification/s in marketing or a related field
• Team leadership and development
• Good understanding of digital marketing
• Excellent communication skills
• Creative thinker
• Strong analytical skills
• Copywriting skills
• Project management experience
• Familiar with the latest marketing trends, technologies and methodologies
• Experience with marketing automation tools (desirable)

• Develop and manage the delivery of the GB Materials marketing plan to support our business objectives and strategy.
• Effectively communicate the Breedon product, service and solution offering to our target audiences.
• Develop creative briefs and guide creative direction to develop high quality content and marketing campaigns that engage and resonate with our target audience.
• Work collaboratively with commercial, communications and IT teams to develop and maintain a marketing customer contact database.
• Organise events such as trade shows and exhibitions
• Define necessary marketing collateral to support regions and commercial teams.
• Analyse customer insight and trends, market analysis and marketing best practice and incorporate into rational for marketing plans.
• Measure and evaluate performance of marketing activities with regular reporting to and management information.
• Partner with Product Managers to support new product launches and product marketing campaigns.
• Work with Group Communications and Engagement team to ensure alignment between GB Materials activities and wider group communication plans.
• Day to day management of external agency relationships
• Work with Head of Marketing and Innovation to develop and develop and manage marketing budget.
• Work with Head of Marketing & Innovation and HR to develop the GB Materials marketing team.