Marketing Manager, Business Marketing, Analytics

at  LSEG London Stock Exchange Group

This role sits within the Business Marketing team at LSEG, and directly supports the products and solutions within the Analytics business of LSEG Data & Analytics, including those we will bring to market through our strategic partnership with Microsoft. The Business Marketing team is a strategic partner to the LSEG business, powering commercial value through an insight led approach that maximizes the impact of our investment and our relevance in the market. The Business Marketing team is the critical link to the Product and Sales teams to ensure all marketing activities are directly aligned to LSEG’s business priorities.
Applicants for this role should ideally have experience of building and executing marketing strategies and plans for financial data and analytics solutions that targets institutional investors. Key responsibilities will include:

Be the voice of our Analytics solutions and our customers:

• Support the development of the Analytics marketing strategy and activate plans for drive maximum impact for the business.
• Define and own the target audience lists globally based on product strategies using data and insights.
• Lead and leverage digital channels to drive business opportunities.
• Create content strategies considering the full buyer and influencer journey from Interest and exposure to purchase.
• Partner with stakeholders from Analytics business and commercial teams to ensure marketing is aligned with and supportive of business agenda.

Translate strategy into meaningful opportunity:

• Propose marketing campaigns that will retain and grow customers – driving awareness, interest, leads, opportunities, and sales.
• Devise tactical execution plan to support the marketing strategy, and work with team members to deliver component parts.
• Develop analysis for marketing campaigns including differentiators and proof points, KPIs and recommended channels to market
• Work across all other functions to ensure the production of compelling marketing campaigns globally.

In addition, we would expect this person to:

• Define the expectation of how marketing will drive results. Partner closely with the Insight and Analytics team to set clear standards and reporting of Marketing ROI aligned to the Business. Assess performance quarterly against targets. Course correct based on learning as necessary.
• Be a strong and effective communicator and collaborator. This person will need to be able to work across the breadth of our business and quickly understand what requirements are and how we mobilize teams to deploy marketing campaigns that deliver results.

Skills and experience:

• 7 years experience of B2B marketing into the financial market’s community.
• Strategic marketing experience preferable or experience having worked with business and product teams to articulate compelling value propositions to customers and prospects.
• Understanding of financial markets and Analytical solutions used by front office teams would be advantageous.
• Experience working across multi-disciplined teams to drive towards a common goal.
• Comfortable navigating mar-tech tools such as Eloqua, Salesforce, Adobe, and Workfront.

Scope of impact:

• Leads significant projects, programs and business initiatives, demonstrating creativity and ingenuity.
• Determines work priorities based on general direction from managers.
• Manage budget for projects or programs within area.
• Contributes to the development of new principles and concepts and Business Unit strategy.
• Provides specialist advice to middle and senior management to resolve complex issues.

Strategic planning & decision making:

• Applies a broad perspective to identify innovative solutions.
• Anticipates customer needs; assesses requirements and identifies new solutions.
• Solves complex problems which may be multidisciplinary or require an in-depth evaluation of variable factors.
• Makes decisions in non-routine situations applying considerable interpretative thinking.

LSEG is a leading global financial markets infrastructure and data provider. Our purpose is driving financial stability, empowering economies and enabling customers to create sustainable growth.
Our purpose is the foundation on which our culture is built. Our values of Integrity, Partnership, Excellence and Change underpin our purpose and set the standard for everything we do, every day. They go to the heart of who we are and guide our decision making and everyday actions.
Working with us means that you will be part of a dynamic organisation of 25,000 people across 65 countries. However, we will value your individuality and enable you to bring your true self to work so you can help enrich our diverse workforce. You will be part of a collaborative and creative culture where we encourage new ideas and are committed to sustainability across our global business. You will experience the critical role we have in helping to re-engineer the financial ecosystem to support and drive sustainable economic growth. Together, we are aiming to achieve this growth by accelerating the just transition to net zero, enabling growth of the green economy and creating inclusive economic opportunity.
LSEG offers a range of tailored benefits and support, including healthcare, retirement planning, paid volunteering days and wellbeing initiatives.
We are proud to be an equal opportunities employer. This means that we do not discriminate on the basis of anyone’s race, religion, colour, national origin, gender, sexual orientation, gender identity, gender expression, age, marital status, veteran status, pregnancy or disability, or any other basis protected under applicable law. Conforming with applicable law, we can reasonably accommodate applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs.
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