Marketing Manager, .CA Retention
at Sephora
San Francisco, CA 94105, USA -
Start Date | Expiry Date | Salary | Posted On | Experience | Skills | Telecommute | Sponsor Visa |
---|---|---|---|---|---|---|---|
Immediate | 30 Jan, 2025 | USD 124000 Annual | 31 Oct, 2024 | N/A | Good communication skills | No | No |
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Description:
Job ID: 257684
Location Name: FSC REMOTE SF/NY/DC -173(USA_0173)
Address: FSC, Remote, CA 94105, United States (US)
Responsibilities:
YOUR ROLE AT SEPHORA:
As a Marketing Manager – .CA Retention, you will be responsible for managing Triggered & Transactional campaigns across Email and Mobile Messaging (App Push, SMS) for Sephora Canada’s extensive, dynamic and high-performing retention program. Reporting to the Senior Marketing Manager – .CA Retention, you will use your marketing expertise and collaboration skills to work closely with internal and external partners to drive Sephora Canada sales growth and client retention.
RESPONSIBILITIES:
- Build and refine event-based Triggered and Transactional campaigns, supporting both Sephora Canada Online & Stores
- Oversee end-to-end campaign development, partnering with US Retention, CRM, Campaigns & Content, Product, Analytics, Development, and third-party vendors to execute client-centric automated campaigns across the entire customer funnel
- Maintain Triggered & Transactional overview of client messaging journey across Email and Mobile Messaging
- Manage day-to-day vendor relationships – unlock new sales and engagement-driving opportunities
- Work closely with Senior Marketing Manager to develop localized strategies for the Canada business
- Lead SCRUM testing for .CA Retention team, partnering closely with US Retention and CRM teams to develop learning agenda, testing roadmap and ensure revenue goals are met
- Support flawless operational execution:
- Proof, test, and QA – ensure linking strategies and content (including product and promotion details) are accurate and error-free across desktop and mobile platforms
- Identify and troubleshoot issues, working with the appropriate partners to resolve
- Identify areas of inefficiencies and propose solutions to streamline and/or optimize
- Deliver the best Canadian client experience and wear your client centric hat
- Monitor and report on performance of Triggered and Transactional programs, identifying key wins and future recommendations
- Manage 1 direct report with a focus on coaching & developing
REQUIREMENT SUMMARY
Min:N/AMax:5.0 year(s)
Marketing/Advertising/Sales
Marketing / Advertising / MR / PR
Marketing
Graduate
Proficient
1
San Francisco, CA 94105, USA