Marketing Manager, .CA Retention

at  Sephora

San Francisco, CA 94105, USA -

Start DateExpiry DateSalaryPosted OnExperienceSkillsTelecommuteSponsor Visa
Immediate30 Jan, 2025USD 124000 Annual31 Oct, 2024N/AGood communication skillsNoNo
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Description:

Job ID: 257684
Location Name: FSC REMOTE SF/NY/DC -173(USA_0173)
Address: FSC, Remote, CA 94105, United States (US)

Responsibilities:

YOUR ROLE AT SEPHORA:

As a Marketing Manager – .CA Retention, you will be responsible for managing Triggered & Transactional campaigns across Email and Mobile Messaging (App Push, SMS) for Sephora Canada’s extensive, dynamic and high-performing retention program. Reporting to the Senior Marketing Manager – .CA Retention, you will use your marketing expertise and collaboration skills to work closely with internal and external partners to drive Sephora Canada sales growth and client retention.

RESPONSIBILITIES:

  • Build and refine event-based Triggered and Transactional campaigns, supporting both Sephora Canada Online & Stores
  • Oversee end-to-end campaign development, partnering with US Retention, CRM, Campaigns & Content, Product, Analytics, Development, and third-party vendors to execute client-centric automated campaigns across the entire customer funnel
  • Maintain Triggered & Transactional overview of client messaging journey across Email and Mobile Messaging
  • Manage day-to-day vendor relationships – unlock new sales and engagement-driving opportunities
  • Work closely with Senior Marketing Manager to develop localized strategies for the Canada business
  • Lead SCRUM testing for .CA Retention team, partnering closely with US Retention and CRM teams to develop learning agenda, testing roadmap and ensure revenue goals are met
  • Support flawless operational execution:
  • Proof, test, and QA – ensure linking strategies and content (including product and promotion details) are accurate and error-free across desktop and mobile platforms
  • Identify and troubleshoot issues, working with the appropriate partners to resolve
  • Identify areas of inefficiencies and propose solutions to streamline and/or optimize
  • Deliver the best Canadian client experience and wear your client centric hat
  • Monitor and report on performance of Triggered and Transactional programs, identifying key wins and future recommendations
  • Manage 1 direct report with a focus on coaching & developing


REQUIREMENT SUMMARY

Min:N/AMax:5.0 year(s)

Marketing/Advertising/Sales

Marketing / Advertising / MR / PR

Marketing

Graduate

Proficient

1

San Francisco, CA 94105, USA