Marketing Manager - Campaigns Living

at  MRI Software

About the Role:
As a Marketing Campaign Manager at MRI Software APAC, you will play a pivotal role in driving our marketing efforts by ideating and executing multi-channel campaigns aimed at achieving pipeline targets (both inbound and outbound) and enhancing client retention.
Reporting to the Head of Marketing APAC (Living and @Work), you will work closely with the Product Marketing, Events, Brand, and Digital Teams to ensure a unified approach across all marketing activities. You will also leverage advocacy, online and in-person events, digital, social, EDM, ABM, and partnerships with industry associations and real estate franchise groups.

Key Responsibilities:

• Develop and execute integrated marketing campaigns that align with business objectives, focusing on generating leads and nurturing existing client relationships.
• Collaborate with cross-functional teams, including Product Marketing, Events, Brand, and Digital Teams - to identify target audiences and create compelling messaging that resonates with real estate professionals.
• Leverage client advocacy and testimonials to enhance campaign credibility and drive engagement.
• Organise and manage online and in-person events in collaboration with the Events Manager, ensuring they are strategically aligned with campaign goals and deliver measurable outcomes.
• Implement digital marketing strategies across various platforms, including social media, email, and online advertising, to maximise reach and engagement.
• Establish and coordinate account-based marketing initiatives to effectively engage high-value clients and prospects.
• Build and maintain relationships with industry associations and real estate franchise groups to enhance brand visibility and drive partnership opportunities.
• Monitor and analyse campaign performance, providing insights and recommendations for continuous improvement and optimisation.
• Prepare regular reports on campaign performance metrics, including ROI and pipeline contributions.

Qualifications:

• Proven experience in campaign management, preferably within the real estate or B2B technology sector.
• Strong understanding of multi-channel marketing strategies and best practices.
• Excellent communication and interpersonal skills, with the ability to engage and influence stakeholders at all levels.
• Experience with digital marketing tools, CRM systems, and analytics platforms.
• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
• A creative mindset with a data-driven approach to decision-making.
• Relevant tertiary qualifications in marketing, communications, or a related field are preferred.

Benefits:

• Hybrid Working Model (2x days in the office, 3x days work from home)
• Annual Performance bonus
• 16 hours Flexi AnyDay
• Me Days: additional 3 days of annual leave for qualifying employees
• Engaging, fun & inclusive culture: check out the MRI Software APAC Insta feed and stories!

About the Business:
MRI Software delivers innovative applications and hosted solutions that free real estate companies to elevate their business. Our flexible technology platform, along with an open and connected ecosystem, allows us to meet the unique needs of real estate businesses, from property-level management and accounting to investment modeling and analytics for the global commercial and residential markets. With over five decades of expertise and insight, we have grown to include offices across the United States, the United Kingdom, Hong Kong, Singapore, Australia, South Africa, New Zealand, Canada, and India, with thousands of team members to support our clients and their unique needs! MRI is proud to be an Equal Employment Opportunity employer

• Develop and execute integrated marketing campaigns that align with business objectives, focusing on generating leads and nurturing existing client relationships.
• Collaborate with cross-functional teams, including Product Marketing, Events, Brand, and Digital Teams - to identify target audiences and create compelling messaging that resonates with real estate professionals.
• Leverage client advocacy and testimonials to enhance campaign credibility and drive engagement.
• Organise and manage online and in-person events in collaboration with the Events Manager, ensuring they are strategically aligned with campaign goals and deliver measurable outcomes.
• Implement digital marketing strategies across various platforms, including social media, email, and online advertising, to maximise reach and engagement.
• Establish and coordinate account-based marketing initiatives to effectively engage high-value clients and prospects.
• Build and maintain relationships with industry associations and real estate franchise groups to enhance brand visibility and drive partnership opportunities.
• Monitor and analyse campaign performance, providing insights and recommendations for continuous improvement and optimisation.
• Prepare regular reports on campaign performance metrics, including ROI and pipeline contributions