Marketing Manager

at  Caramoor Center for Music and the Arts LLC

Department: Marketing, Creative Media Group
Supervisor: Director of Marketing & Communications
Employment Type: Full-Time, Exempt
Compensation: $26.00 - $30.00 /hour (est. $54,080 - $62,400 /annum)
Caramoor Center for Music & Arts is currently seeking qualified candidates for the role of Marketing Manager with an anticipated start date of December 2024.

JOB DESCRIPTION

As a core member of Caramoor’s Marketing Department, the Marketing Manager joins the Creative Media Group (CMG) to participate in the development and execution of all aspects of Caramoor’s strategic marketing, advertising, content creation, and branding/design. The Marketing Manager will operate as a thought partner who works closely with other members of CMG to develop creative marketing solutions with a focus on social media, content creation, website management, email marketing, and other forms of promotions and communications.
About the Creative Media Group: CMG manages Caramoor’s owned media channels (website, email, social media) and produces creative content to support programmatic offerings and institutional goals. CMG is responsible for accurately representing the organization; its programs, performances, story, and message.

EXPERIENCE

Candidates should have a Bachelor’s degree and minimum of two years of marketing experience in the arts and entertainment industry, or a non-profit or agency setting. This experience should span strategic planning and creative execution.

Social Media

• Create content for Caramoor’s social media platforms.
• Maintain consistency of voice and visual consistency throughout all communications to ensure the clarity of Caramoor’s mission, vision, and story.
• Promptly interact with social media messages and comments received.
• Work with digital advertising partners to create a strategy for paid social media campaigns.
• Monitor social media analytics to inform strategy and upcoming content.

Content Production & Management:

• Contribute to the strategic planning of video media. Conceptualize and make recommendations to the team.
• Create & edit eye-catching social media videos using pre-recorded Caramoor footage and artist-provided promo footage.
• Coordinate and assist in hiring and directing outside partners/vendors, as needed.
• Manage media archives, recommending strategies for best practices.
• Aid in developing and executing a content strategy that supports organizational goals and promotes audience education and institutional advancement efforts.

Website:

• Manage site updates and content, build of seasonal events and ensure continuous event control.
• Monitor Google Analytics to leverage audience behavior and inform marketing decisions. Present findings to the department and make recommendations accordingly.
• Coordinate with Caramoor’s digital marketing partners to maximize SEO efforts and returns.
• Monitor the general marketing mailbox.

Cultural & Community Engagement

• Oversee and serve as key player in cultural partner development and audience outreach, including researching prospective partners, attending off-site events to promote Caramoor, and fielding/initiating cross-promotional requests.

Additional Responsibilities:

• Collaborate with staff on strategic planning, creative direction, and communications strategies.
• Support the development and design of internal reporting.
• Review all marketing collateral.