Marketing Manager

at  Caterpillar

ABOUT EPD

Caterpillar’s Electric Power Division (EPD) offers integrated solutions, parts, and services to meet the needs of our various commercial and industrial electric power customers. EPD supports a wide range of customer applications across the globe, including providing back-up power to hospitals, providing emergency power when natural disasters strike, and supporting critical infrastructure for data centres, municipalities, and more.
With a rich history of more than 95 years in the electric power business, our team has world-class expertise and a proven ability to adapt to changing demands. We’re committed to providing sustainable and reliable solutions to our customers.
We are looking for top talent to build and scale the next generation of technologies, products and services to help our customers build a better—more sustainable—world. We need self-motivated, intelligent and team-oriented individuals to make our plans a reality. Individuals with high emotional intelligence, humility and openness to discovery will thrive in the teams we are building. Join our team to help build a better, more sustainable world for future generations!

WHAT YOU WILL DO:

• Driving business growth outcomes for the Electric Power Division by creating and implementing marketing campaigns, Go-To-Market plans, event leadership and innovative marketing strategies.
• Collaborate closely with Electric Power Segments (REPS, LEPS, Rental and ETCS) to align marketing initiatives with segment-specific goals and objectives. This includes maintaining of governance with each of the segments to ensure marketing activities are aligned to key segment metrics and results are delivered.
• Leading the daily work and strategic direction of the employees focused on Cat Electric Power Marketing in Asia Pacific Region.
• Ownership of annual marketing yearly plan on the page, calendar of events, metrics for success for the marketing region.
• Responsible for REPS technical marketing activities for successful NPI and DTO launches; review feedback and adjusts accordingly.
• Develop and maintain strong relationships with internal stakeholders and external partners to support Electric Power’s marketing objectives.
• Lead and mentor staff, fostering a culture of continuous improvement and innovation
• Manage the team’s budget, ensuring resources are allocated effectively to support strategic initiatives, annual budget planning process is proactive and metrics from the budget are met.
• Presenting overall marketing plans and strategic direction for region to senior management for funding approval and support.