Marketing Manager CF

at  Vertex Pharmaceuticals

Job Description
General Summary:
The Marketing Manager participates in the day-to-day execution of the marketing strategy by developing marketing tactics, measuring those tactics for success and ensuring they are delivered to customers effectively. This role will also participate in the development of the annual brand plan for the respective brand or functional area to achieve business objectives.

Key Duties and Responsibilities:

• Develops/updates existing marketing materials for customers that are aligned with marketing strategy and business objectives (including branded websites, interactive visual aids, sales brochures, etc.)
• Supports customer engagement of assigned marketing team by ensuring marketing pieces have been uploaded to the CRM platform, administrating speaker programs, and coordinating conference activities (including promotional booth and conference materials)
• Analyses digital and print material usage metrics for performance reporting and assessing needs for future updates across brands
• Manages agency partners to ensure budget alignment and timely deliverables
• Partners with other colleagues to work with ad agencies to develop tactics in support of annual brand planning
• Engages in the development of key marketing insights
• Cultivates strong partnerships with cross-functional teams and communications review committees to support business goals

Knowledge and Skills:

• Ability to understand the target market at a high level
• Ability to understand key elements of brand strategy and incumbent’s role in executing that strategy
• Experience with annual brand planning
• Ability to understand insights and the implications, and apply those insights to tactics/business problems/opportunities
• Proficient in MS Office applications, including PowerPoint, Excel and Word
• Exhibits ownership and broad accountability for assigned projects and internal assignments; understands when it is appropriate to flag issues to management
• Experience in pharmaceutical marketing or closely related field(s) (e.g., pharmaceutical sales, ad agency, etc.)

Education and Experience:

• Relevant experience or the equivalent combination of education and experience in marketing, business, scientific area, or related field.#LI-AR1#LI-Hybrid

Flex Designation:
Hybrid-Eligible Or On-Site Eligible
Flex Eligibility Status:
In this Hybrid-Eligible role, you can choose to be designated as:
1. Hybrid: work remotely up to two days per week; or select
2. On-Site: work five days per week on-site with ad hoc flexibility.
Note: The Flex status for this position is subject to Vertex’s Policy on Flex @ Vertex Program and may be changed at any time.
Company Information
Vertex is a global biotechnology company that invests in scientific innovation.
Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person’s race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.
Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at ApplicationAssistance@vrtx.co

• Develops/updates existing marketing materials for customers that are aligned with marketing strategy and business objectives (including branded websites, interactive visual aids, sales brochures, etc.)
• Supports customer engagement of assigned marketing team by ensuring marketing pieces have been uploaded to the CRM platform, administrating speaker programs, and coordinating conference activities (including promotional booth and conference materials)
• Analyses digital and print material usage metrics for performance reporting and assessing needs for future updates across brands
• Manages agency partners to ensure budget alignment and timely deliverables
• Partners with other colleagues to work with ad agencies to develop tactics in support of annual brand planning
• Engages in the development of key marketing insights
• Cultivates strong partnerships with cross-functional teams and communications review committees to support business goal