Marketing Manager

at  ChickfilA

Dickson City, PA 18519, USA -

Start DateExpiry DateSalaryPosted OnExperienceSkillsTelecommuteSponsor Visa
Immediate22 Jan, 2025USD 18 Hourly23 Oct, 2024N/ADigital Marketing,Software,Interpersonal Skills,Consumer BehaviorNoNo
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Description:

At Chick-fil-A, we are dedicated to serving our customers with unparalleled hospitality and high-quality food. Our commitment to excellence extends beyond the kitchen, and we are looking for a dynamic and strategic Marketing Manager to join our team and elevate our brand to new heights.
Position Overview:
As the Marketing Manager at Chick-fil-A, you will be responsible for developing and executing innovative marketing strategies that drive brand awareness, customer engagement, and sales growth. You will connect with our community directly, leverage data-driven insights to shape and implement impactful campaigns and local events. You will work directly with the owner/operator of Chick-fil-A Dickson City on strategic planning and execute on those plans.

Key Responsibilities:

  • Strategic Planning: Develop and execute comprehensive marketing strategies that align with Chick-fil-A’s brand values and business objectives.
  • Campaign Management: Lead the creation, execution, and optimization of multi-channel marketing campaigns, including digital, social media, print, and experiential marketing.
  • Market Research: Conduct market research and analyze consumer trends to identify opportunities for brand growth and competitive differentiation.
  • Brand Development: Maintain and enhance the Chick-fil-A brand identity, ensuring consistency across all marketing materials and communications.
  • Budget Management: Oversee the marketing budget, ensuring effective allocation of resources and maximizing return on investment.
  • Partnerships & Sponsorships: Identify and cultivate strategic partnerships and sponsorships that align with Chick-fil-A’s brand values and marketing objectives.
  • Performance Analysis: Utilize analytics tools to measure and report on campaign performance, customer engagement, and overall marketing effectiveness.
  • Serve the team and guests: Serve alongside a passionate and fun team when needed.

Qualifications:

  • Bachelor’s degree in Marketing, Business Administration, or a related field.
  • Experience in marketing, with a proven track record of leading successful marketing initiatives in the quick-service restaurant, hospitality or retail industry.
  • Strong understanding of digital marketing, social media strategies, and consumer behavior.
  • Excellent leadership, communication, and interpersonal skills.
  • Ability to think strategically and execute tactically, with a keen eye for detail.
  • Proficiency in marketing analytics tools and software.
  • Passion for the Chick-fil-A brand and commitment to our purpose of creating and spreading joy in the lives of all we serve.

Why Join Us?

  • Innovative Culture: Be part of a forward-thinking company that values creativity and encourages new ideas.
  • Career Growth: Opportunity for professional development and career advancement within a rapidly growing organization.
  • Impact: Play a key role in shaping the future of a beloved brand and positively impacting our community.

Working at a Chick-fil-A® restaurant is more than a job – it’s an opportunity for teamwork and leadership development in a positive, people-focused environment. Most Chick-fil-A restaurants are locally owned and operated by independent, franchised Operators who invest in the future of their Team Members and give back to their communities.
Working at a Chick-fil-A® restaurant is more than a job – it’s an opportunity for teamwork and leadership development in a positive, people-focused environment. Most Chick-fil-A restaurants are locally owned and operated by independent, franchised Operators who invest in the future of their Team Members and give back to their communities.
Pay: $16 - $18 / hour

Pay:

  • Other

Benefits:

  • Health insurance
  • Dental insurance
  • Vision insurance
  • 401(k)
  • 401(k) matching
  • Referral program
  • Employee discount
  • Paid training

Job Type: fulltime

Schedule:

  • 8 hour shift
  • 10 hour shift
  • Weekend availability
  • Holidays
  • Day shift
  • Night shift

Education: Bachelor’s degree
Work location: On-sit

Responsibilities:

  • Strategic Planning: Develop and execute comprehensive marketing strategies that align with Chick-fil-A’s brand values and business objectives.
  • Campaign Management: Lead the creation, execution, and optimization of multi-channel marketing campaigns, including digital, social media, print, and experiential marketing.
  • Market Research: Conduct market research and analyze consumer trends to identify opportunities for brand growth and competitive differentiation.
  • Brand Development: Maintain and enhance the Chick-fil-A brand identity, ensuring consistency across all marketing materials and communications.
  • Budget Management: Oversee the marketing budget, ensuring effective allocation of resources and maximizing return on investment.
  • Partnerships & Sponsorships: Identify and cultivate strategic partnerships and sponsorships that align with Chick-fil-A’s brand values and marketing objectives.
  • Performance Analysis: Utilize analytics tools to measure and report on campaign performance, customer engagement, and overall marketing effectiveness.
  • Serve the team and guests: Serve alongside a passionate and fun team when needed


REQUIREMENT SUMMARY

Min:N/AMax:5.0 year(s)

Marketing/Advertising/Sales

Marketing / Advertising / MR / PR

Marketing

Graduate

Marketing business administration or a related field

Proficient

1

Dickson City, PA 18519, USA