Marketing Manager

at  Coast to Coast Auto Group

The Marketing Manager at Coast to Coast Motors will be responsible for developing and executing marketing strategies to increase customer engagement, enhance brand visibility, and drive sales across dealership locations. This role requires a data-driven approach to plan, coordinate, and monitor advertising campaigns across digital, social, and traditional media channels. The Marketing Manager will also collaborate with sales and finance teams to align marketing initiatives with overall business objectives.

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in marketing management, preferably within the automotive or retail industry.
• Strong understanding of digital marketing tools and techniques, including Google Analytics, social media platforms, and CRM software.
• Excellent project management and communication skills.
• Ability to analyze marketing data and develop actionable insights.

• Develop and implement comprehensive marketing strategies to promote inventory, services, and financing options.
• Oversee digital marketing campaigns, including social media, email marketing, SEO, and PPC advertising.
• Analyze customer demographics and buying trends to tailor marketing efforts to target audiences effectively.
• Manage the creation of content for digital and print advertising, including promotional materials, website updates, and email newsletters.
• Monitor and report on campaign performance metrics, adjusting strategies based on data insights.
• Coordinate with sales teams to ensure a consistent brand message across all customer touchpoints.
• Work with external vendors and agencies on specialized marketing projects and initiatives.