Marketing Manager

at  Code and Destiny Student

ABOUT US:

CoDE Concepts is an innovative hospitality group operating both pop up accommodation and pod hostels in Edinburgh and Dublin with exciting expansion plans. We pride ourselves on creating a warm, welcoming environment that offers more than just a place to stay.
We are now looking for a passionate and creative Marketing Manager to join our team. If you have a flair for marketing, experience in the hospitality industry, and are excited about promoting an incredible travel experience, we’d love to hear from you!

QUALIFICATIONS & SKILLS:

• Proven experience in digital marketing (2 years +), preferably within the travel, hospitality, or leisure sectors.
• Strong knowledge of social media platforms and current digital marketing trends.
• Experience in SEO, PPC, and Google Analytics.
• Excellent content creation skills, including photography, videography, and graphic design.
• Outstanding written and verbal communication skills.
• Ability to work independently and as part of a team.
• Creative mindset with the ability to adapt quickly to trends.
• Strong organizational and multitasking skills.
• Experience using marketing tools such as Mailchimp, Canva, Hootsuite, etc.

Why Join Us?:

• Generous Holiday Allowance: Take advantage of a 28-day yearly holiday allowance, inclusive of bank holidays.
• Free Stays: Explore our unique hostels with complimentary stays for our dedicated team members.
• Family & Friend Discounts: Extend the hospitality to your loved ones with special discounts for family and friends.
• Birthday Vouchers: Celebrate your special day with tokens of appreciation from the Code Hostel family.
• Employee Recognition: Your hard work doesn’t go unnoticed – be a part of a workplace that values and recognizes its team.
• Discretionary Performance-Based Bonus: Recognize and reward exceptional performance with our discretionary bonus program.
• Tour Partnership Programs: Enjoy exclusive opportunities to partner with local tours and experiences.
• Complimentary Shift Breakfast & Coffee: Start your day right with a complimentary breakfast and coffee during your shifts.
• Team Events: Foster camaraderie and team spirit through engaging and enjoyable team events.
• Volunteering Days: Give back to the community with paid volunteering days, because we believe in making a positive impact beyond our hostels.

Join Code Hostel for not just a job, but a fulfilling experience with a range of perks and benefits that enhance your work and life.

• Develop and execute marketing strategies: Create and manage marketing campaigns that increase brand awareness across digital, social, and offline channels.
• Social Media Management: Oversee all social media platforms (Instagram, Facebook, TikTok, etc.), engaging with our community, creating compelling content, and driving engagement.
• Website & SEO: Manage the hostel’s website, ensuring up-to-date content, optimized SEO, and smooth user experience.
• PPC & Paid Social: Run and optimize paid advertising campaigns on Google, Facebook, Instagram, etc., ensuring maximum ROI.
• Content Creation: Collaborate with photographers, videographers, and influencers to produce engaging visual and written content.
• Email Marketing: Design and implement email marketing campaigns to retain existing customers and attract new ones.
• Brand Partnerships: Build and maintain partnerships with local businesses, travel influencers, and other relevant partners to boost brand visibility.
• Market Analysis: Track and analyse marketing performance, customer trends, and competitor activities, using data to adjust strategies as necessary.
• Event Promotion: Work closely with the events team to market hostel events, including in-house activities, city tours, and themed parties, both online and in-house.