Marketing Manager - COPD (Denmark) - Nordic Marketing Company

at  AstraZeneca

Marketing Manager - COPD (Denmark) - Nordic Marketing Company
Do you see yourself innovative and want to apply your ambition in a company that follows the science and turns ideas into life changing medicines? Then AstraZeneca might be the one for you!
Our AstraZeneca Nordic Marketing Company employs around 550 people and has offices located in Copenhagen, Stockholm, Oslo, and Espoo. AstraZeneca Nordic is a recognized leader in its core therapy areas and aims to improve the lives of millions of people. This is an area where you are free to be more – you are encouraged to challenge traditional ways and test your curiosity. We drive innovative science, deliver key launches, build close collaboration and partnerships within health care.
This is your opportunity to get to impact the lives of patients by turning our deep and broad pipeline into a reality. To achieve our ambition, we are expanding our team with a Marketing Manager within COPD. A place to learn from the best, grow with our bright colleagues, and embrace feedback and coaching.

Essential experience:

• Demonstrated Pharma marketing and sales experience (7 years+)
• Significant prior launch experience
• Strong strategic and analytical skills
• Validated execution skills – effectively implement the strategy
• Experience with account working and digital channels
• Proven project management skills
• Ability to lead and influence without authority
• Innovative and digitally savvy
• Excellent collaboration skills
• Proficient in Danish and English language
• Good knowledge of market ethical rule

Desired experience:

• MBA or equivalent experience
• Experience from multicultural or international business environments
• Experience from Market Access or Medical Affairs
• Pharmaceutical sales experience
• Extensive digital campaign delivery
• Prior therapy area experience would be desired
• Delivery and impact from transforming care initiative

THE ROLE

You have the opportunity to be involved in the next big thing, whilst making a significant difference to patients and wider society.
As a Marketing Manager, you will be responsible for the overall brand/indication strategy, marketing plan, and overall brand/portfolio performance. This role requires a deep understanding of market dynamics through data-driven customer and patient insights as well as insights on the competitive landscapes and healthcare ecosystems to drive success in the assigned therapeutic area.
You will lead cross-functional brand teams to ensure strategic and operational alignment in order to achieve an effective implementation of brand campaigns and transforming care initiatives resulting in high market impact to the benefit of patients. Best-in-class transforming care market expansion projects and digital and omnichannel marketing solutions will be at your hand and an essential part of the initiatives to enhance the end-to-end customer experience resulting in higher Share of Voice (SoV) and Guideline-Directed Medical Therapy (GDMT) driven prescription behaviour.

WHAT YOU WILL DO

In the BioPharmaceuticals Business Unit team we thrive in our diverse and vibrant environment. Here, we build on our heritage and are forward-thinking and act differently to evolve with the healthcare landscape. Experience true dedication and investment in your development.
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Driving brand performance and therapeutic area leadership by taking ownership for brand strategy development and drive internal alignment.

• Lead and implement the utilization of integrated patient-centric Marketing Campaigns; Digital Marketing and Omnichannel Strategies together with the Innovation and Business Excellence (IBEX) team.
• Segmentation, Targeting, and Positioning in support of Strategic Account Management.
• Use your deep customer and patient insights including data analytics by using marketing automation tools to facilitate data-driven decisions.
• Conduct comprehensive market research, competitive analysis, and market segmentation.
• Stay updated on impacting factors as e.g. changing buying processes, industry guidelines and healthcare policies.
• Define and lead Transforming Care by collaborating with relevant key stakeholders and patient organizations.
• Role model cross-functional informal leadership and communication.
• Demonstrate AZ values, ethics, and compliance within all business practices, in alignment with the AZ Governance Framework, internal standards and policies, and external regulations.

What We Need From You
Here it is important that we draw on our diverse knowledge to reflect the diversity of our patients. It’s why we go beyond the usual collaborative models, connecting our relationships and partnerships internally and externally.

Essential experience:

• Demonstrated Pharma marketing and sales experience (7 years+)
• Significant prior launch experience
• Strong strategic and analytical skills
• Validated execution skills – effectively implement the strategy
• Experience with account working and digital channels
• Proven project management skills
• Ability to lead and influence without authority
• Innovative and digitally savvy
• Excellent collaboration skills
• Proficient in Danish and English language
• Good knowledge of market ethical rules

Desired experience:

• MBA or equivalent experience
• Experience from multicultural or international business environments
• Experience from Market Access or Medical Affairs
• Pharmaceutical sales experience
• Extensive digital campaign delivery
• Prior therapy area experience would be desired
• Delivery and impact from transforming care initiatives

I&D
We are proud to have a unique workplace culture that inspires innovation and collaboration. Here, employees are empowered to express varied perspectives - and are made to feel valued, energized and rewarded for their ideas and creativity.