Marketing Manager - Core Diagnostics

at  Abbott Laboratories

Key Areas of Accountability:

• Proactively manages all aspects of marketing in the Philippines, evolving to stay ahead of the market and keep relevant to all target audiences.
• Collaborates with country CM, sales managers, and commercial excellence to develop accurate forecasts and targets.
• Drives development of KOLs and advocates as needed.
• Drives the overall execution of the country marketing plan taking into account global and area initiatives, country priorities, and localization as needed.
• Ensures strong alignment with area marketing and country leadership with periodic reviews.
• Influences and supports the training of country sales teams to ensure strategy and plan are understood/actioned.
• Collaborate with other functions like Comex, GA, PA as reqd to advance initiatives.
• Partners with Acquisition and VE teams to improve win rate, increase customer loyalty and value.
• Drives the development of country launch plans, ensuring they are relevant, realistic and robust – reflecting customer / market insights and area priorities.
• Proactively engages sales teams to identify requirements for a successful launch – then partners to make it happen
• Effectively tracks and takes responsibility for the impact of launches and adapts where required
• Able to tie country initiatives to financial outcomes and marketing KPIs
• Ables to recommend pricing based on value and market situation
• Able to analyze market data, assess environmental trends and help generate insights.
• Executes activities in the market in line with the franchise positioning and global strategy, and monitors how well they are being implemented in the area

Knowledge & Experience:

• Bachelor’s degree in life sciences, engineering or related technical discipline is a must. MBA is preferred.
• The candidate must have a marketing background.
• Prior experience in diagnostics and sales is preferred.
• Prior healthcare marketing experience is a must.

Key Areas of Accountability:

• Proactively manages all aspects of marketing in the Philippines, evolving to stay ahead of the market and keep relevant to all target audiences.
• Collaborates with country CM, sales managers, and commercial excellence to develop accurate forecasts and targets.
• Drives development of KOLs and advocates as needed.
• Drives the overall execution of the country marketing plan taking into account global and area initiatives, country priorities, and localization as needed.
• Ensures strong alignment with area marketing and country leadership with periodic reviews.
• Influences and supports the training of country sales teams to ensure strategy and plan are understood/actioned.
• Collaborate with other functions like Comex, GA, PA as reqd to advance initiatives.
• Partners with Acquisition and VE teams to improve win rate, increase customer loyalty and value.
• Drives the development of country launch plans, ensuring they are relevant, realistic and robust – reflecting customer / market insights and area priorities.
• Proactively engages sales teams to identify requirements for a successful launch – then partners to make it happen
• Effectively tracks and takes responsibility for the impact of launches and adapts where required
• Able to tie country initiatives to financial outcomes and marketing KPIs
• Ables to recommend pricing based on value and market situation
• Able to analyze market data, assess environmental trends and help generate insights.
• Executes activities in the market in line with the franchise positioning and global strategy, and monitors how well they are being implemented in the are