Marketing Manager

at  CRGH

QUALIFICATIONS: DEGREE OR EQUIVALENT QUALIFICATION AND A MINIMUM OF 3 YEARS MARKETING EXPERIENCE.

• To act at all times in accordance with the Human Fertilisation & Embryology Authority (HFEA) Code of Practice and CMA guidelines.
• To work with the Quality and Compliance Team to keep abreast of the latest developments with regard to the HFEA, CQC, HSE, Data Protection, Home Office, ICO, and any other relevant regulators.
• To promote and maintain a high standard of patient care at all times following and adherence to all the CRGH policies and protocols.
• To communicate effectively with all members of the Unit and maintain continuity of patient care. Without discrimination or prejudice against a persons sex, religion, age, race, ethnicity, quality. or diversity.
• Responsible for ensuring own mandatory training kept up to date and continued learning and development or any additional training required to enhance skills.

SKILLS, EXPERIENCE AND QUALIFICATIONS SHOULD INCLUDE:

• Excellent organisation/prioritisation skills.
• Numerical skills including the ability to analyse data, spot trends.
• Have creative ideas and an enthusiastic approach to working on social media, marketing campaigns and events.
• Photoshop or design skills.
• Great interpersonal skills which allow you to work well with team members from around the business external partners.PRIMARY DUTIES:
• Campaign planning: Collaborate with the marketing director, medical professionals and other relevant stakeholders to develop marketing campaigns and events and manage execution.
• Timeline and execution: Create and manage campaign and event timelines to ensure that all elements are executed on schedule, monitor progress and adjust plans as necessary.
• Content creation: Create engaging and informative content for marketing campaigns across various marketing channels, including posts, images, videos and infographics, that educates, informs and entertains the company audience while adhering to healthcare regulations and privacy laws.
• Creative design: Work with designers and content creators to develop eye-catching and engaging campaign materials, ensuring consistent branding and messaging.
• CRM: responsible for the local optimisation of lead and patient communication within the CRM system. Creating communication workflows and content, evaluating performance and collaborating with operational teams to ensure a seamless patient journey.
• Campaign performance: Assess the impact of campaigns by tracking KPIs, including patient acquisition rates, appointment bookings, website traffic and social media engagement.
• Reporting: Generate regular reports and insights to inform decision-making and campaign refinement.
• Annually complete mandatory training e-learning modules and attend any additional training required by the CRGH to develop skills and maintain knowledge about the CRGH business.