Marketing Manager

at  Croudace Homes Group

Job Advert
An exciting opportunity has arisen for an experienced and innovative Marketing Manager to join our team.
You will play a crucial role in shaping the marketing strategy during a period of growth, leading the development and implementation of Croudace Homes’ overall marketing strategy through data-driven insights, creative thinking and strategic planning.
This role is based in our head office in Caterham, with travel to our offices (Letchworth & Theale) and sites as required.

SOME OF YOUR KEY RESPONSIBILITIES AS MARKETING MANAGER:

• Brand Management: Drive standardisation and consistency across the group & externally for all aspects of marketing.
• Market Research: Conduct research on customer preferences, competitor activities, and demographic trends to inform marketing strategies.
• Marketing Strategy Reports: Develop branding concepts, marketing suite plans, signage proposals, advertising, and promotional activities for each development.
• Digital Media Management: Manage the design, content, and functionality of the company website. Ensure digital marketing campaigns are executed effectively and website traffic is optimised.
• Analytics & Reporting: Monitor and report on performance, lead sources, and marketing activities with a view to brand awareness & sales achieved, ensuring the best use of advertising spend.
• Show Homes & Marketing Suites: Ensure all marketing suites and show homes meet high standards in presentation and align with corporate identity.
• Team Leadership: Manage and motivate the Marketing team, ensuring efficient and effective performance.
• Budget Management: Oversee the marketing budget, ensuring cost-effective spending.

WHAT YOU WILL BRING TO THE ROLE:

• Relevant degree in a related discipline, CIM qualified would be advantageous
• Extensive experience within the new homes industry, with responsibility for leading a team and managing a busy marketing function
• Proficient user of IT including Microsoft Office Suite and design software
• Relevant experience in creating, maintaining and delivering on marketing strategies within budget to support the achievement of company targets.
• Collaborative & adaptable with the ability to work effectively across teams.
• Strong skills in writing and editing content for a variety of media, along with confident presentation abilities.