Marketing Manager, DACH

at  Trustpilot

OUR VISION IS TO BE THE UNIVERSAL SYMBOL OF TRUST, BRINGING CONSUMERS AND BUSINESSES TOGETHER THROUGH REVIEWS. WE ARE WELL ON OUR WAY — BUT THERE’S STILL AN EXCITING JOURNEY AHEAD. JOIN US AT THE HEART OF TRUST.

Trustpilot is at a very exciting stage in our journey, and we’d like you to join us at this pivotal moment as we enter a new period of growth with a renewed strategic direction. As our new Marketing Manager, you will play a crucial role in helping us achieve our ambitions and vision to create an independent currency of trust in priority growth markets in Europe.
As Marketing Manager for the DACH region, you’ll be part of a small team positioning Trustpilot’s brand offering across Germany, Austria and Switzerland. You will shape and deliver a B2B prospect’s journey across key marketing channels (digital, events, webinars, co-marketing, content, nurture). You will also deliver initiatives promoting engagement, upsell and cross sell among the B2B free and paying customer audience. You will work closely with the Sales, Customer Success and Partner teams across segments to optimize campaigns that ensure high quality leads to sales and revenue from our customer audience.

ABOUT US

Trustpilot began in 2007 with a simple yet powerful idea that is more relevant today than ever — to be the universal symbol of trust, bringing consumers and businesses together through reviews. Trustpilot is open, independent, and impartial — we help consumers make the right choices and businesses to build trust, grow and improve.
Today, we have more than 300 million reviews and 57 million monthly active users across the globe, with 117 billion annual Trustpilot brand impressions, and the numbers keep growing. We have more than 900 employees and we’re headquartered in Copenhagen, with operations in Amsterdam, Denver, Edinburgh, Hamburg, London, Melbourne, Milan and New York.
We’re driven by connection. It’s at the heart of what we do. Our culture keeps things fresh –– it’s built on the relationships we create. We talk, we laugh, we collaborate and we respect each other. We work across borders and cultures to be the universal symbol of trust in an ever-changing world. With vibrant office locations worldwide and over 50 nationalities, we’re proud to be an equal opportunity workplace with diverse perspectives and ideas.
Our purpose to help people and businesses help each other is a tall order, but we keep it real. We’re a great bunch of humans, doing awesome stuff, without fuss or pretense. A successful Trustpilot future is driven by you –– we give you the autonomy to shape a career you can be proud of. If you’re ready to grow, let’s go.
Join us at the heart of trust

• Brand awareness and growth by delivering the marketing plan in DACH
• Campaigns that attract business customers and drive revenue at scale, working closely with global Marketing teams
• Campaigns that retain our customers and develop their relationship with Trustpilot
• A strong collaborative partnership with Commercial teams in the region, to optimize conversion of new business and develop our existing customer base.
• Own and deliver complex multi-channel demand generation campaigns - throughout the full campaign cycle - with a strong focus on brand positioning and ROI - including email, events, digital, and content.
• Own and deliver initiatives to our paying customer audience to drive revenue and retention.
• Work closely with local sales and partner functions to create and execute on co-marketing activities.
• Work closely and collaboratively with Commercial teams in the region, partnering to create a smooth and efficient new business funnel and customer success environment