Marketing Manager

at  Discovery Ltd

EDUCATION AND EXPERIENCE

• Qualifications
• Minimum 3-year undergraduate degree or diploma (BA or B.Com in Marketing, Advertising or Communication)
• Postgraduate qualification in marketing is preferable
• Relevant industry qualification(s).
• Experience
• Minimum of eight years’ experience in advertising, marketing or communication (content marketing, digital marketing/campaign management, product sales, advertising and client engagement would be advantageous).
• Minimum of three years in a management position.
• Experience in the financial services industry is preferred.

To drive strategic client engagement by creating brand and communication solutions that enable business to meet their objectives by:

• Defining, co-creating with business stakeholders and driving personalised client experience and engagement journeys and campaigns that drive client engagement and improve profitability.
• Understanding client data to conceptualise, deliver, manage and continually optimise and iterate journeys and campaigns. Channels may include (but are not limited to) emails, the banking app, welcome calls and WhatsApp.
• Understanding and using specialised sales tools to deliver projects.
• Applying best practice marketing and advertising principles, and leveraging key partnerships both internally and externally.
• Making sure that projects are delivered on time and within budget.