Marketing Manager

at  Eclipse Automation

Job Title: Marketing Manager
Location: Cambridge, ON | On-site
Job Type: Full-time
Benefits: RRSP, health/dental/vision package, reimbursement for tuition and professional dues, paid vacation, personal days, and sick days

GET TO KNOW US:

Eclipse Automation, part of Accenture, delivers cutting-edge custom automated manufacturing solutions across multiple industries. We combine advanced automation expertise with Accenture’s digital transformation capabilities to create smart, efficient, and sustainable manufacturing systems. Our global network includes facilities in Canada, the United States, Germany, Hungary, Switzerland, and Malaysia, ensuring regional expertise and global strength.

• Develop and implement comprehensive marketing strategies to create awareness
• Supervise the department and provide guidance and feedback to other marketing professionals
• Produce ideas for promotional events or activities and organize them efficiently
• In collaboration with the Director, build, plan execute brand and industry campaigns
• Monitor progress, goals and KPIs using reports and dashboards
• Liaise with other departments to guide a unified approach to customer service, distribution, etc. that meets market demands
• Define marketing materials and programs and manage their production and distribution
• Conduct market research to identify challenges and opportunities for growth
• Hand-on experience using tools such HubSpot, ZoomInfo, Monday.com
• Manage Marketing budget and report spend
• Understand the overall business and marketing strategy and create a marketing plan for specific industries
• Work collaboratively with a variety of stakeholders across sales and the central marketing team to ensure there is buy in to future marketing campaigns and resources are maximised
• Create collateral and content to help the sales team convert more prospects
• Target market segments with integrated marketing campaigns to generate demand and convert into leads. Campaigns can include ABM, paid social, trade shows, conferences, webinars, email marketing and direct mail.
• In collaboration with Sr Communications and Content Manager create a variety of content – thought leadership, blogs, whitepapers, webinars and video.
• Ensure content is optimised for SEO, and our presence is expanded across our social – LinkedIn & Twitter.
• Deep experience working with HubSpot, Monday.com, SemRush, Hotjar, Intent and Buying Signal tools
• Analyse and report on traffic, MQLs, conversions, attribution and pipeline growth.
• Provide coaching and mentorship for direct reports to develop new skills and look for growth opportunities
• Meet individually, on a regular cadence with each direct report to discuss career goals, current roadblocks, project success and lessons learned