Marketing Manager, Employer Brand

at  Commonwealth Bank

• Be integral in making CommBank the workplace of choice for key talent
• Do your best work delivering Go To Market of advertising and content
• Work on initiatives that have direct impact on critical talent segments and their careers

ON ANY GIVEN DAY, YOU WILL:

• Support the development and execution of marketing strategies in line with workplace brand, product and customer considerations with ability to flow to priorities as needed.
• Support the build and evolution of CBA’s content for Employer Brand with consideration of channels including magazine, film, social and owned channels.
• Develop employer brand and Go To Market strategies and campaigns for target segments, that are insights led and drive engagement.
• Draw on customer insights and research to develop marketing opportunities, mapped against key audiences, life stages and priority segments, while always looking for continuous improvement.
• Work with critical agency partners to leverage CBA initiatives to create campaigns and content that meet the needs of key talent.
• Drive customer engagement and advocacy through developing and leveraging of new owned channels.
• Support with day-to-day campaign and content approvals including uploading into WorkFront/Digital Asset Management (DAM).

Please refer the Job description for details