Marketing Manager – Energy Portfolio

at  Clarion Events Pte Ltd

1-year contract (possibility of being offered a permanent position)
At Clarion, our people are the heartbeat of our success. Our core values— PASSION, CARE, IMAGINATION, and TRUST —guide us in everything we do, from exhibitions to conferences.
If these values resonate with you and you’re eager to join a vibrant, innovative global company, we want to hear from you.

THE OPPORTUNITY

We are seeking a dynamic and creative Marketing Manager to join our esteemed energy portfolio team. This role offers a unique chance to be at the forefront of the energy sector, driving innovation and making significant career advancements. You’ll work in a fast-paced, exciting environment with a fantastic culture, playing a crucial role in developing our business beyond events to solve customer problems through a multi-channel approach.

REQUIREMENTS

• Campaign Success: Proven track record of implementing successful segmented promotional campaigns.
• Channel Expertise: Excellent knowledge of best practices across email, social media, paid media, websites, and chatbots.
• People Management: Strong ability to manage teams and work effectively with clients.
• Proactivity: Highly proactive, able to exceed objectives with energy and tenacity.
• Analytical Skills: Strong analytical abilities to interpret data and convert it into actionable insights.
• Strategic Planning: Solid background in developing strategies and executing growth-driven campaigns.
• Technology Proficiency: Working knowledge of current marketing technologies for lead generation and customer service.
• Database Management: Experience with complex databases and segmentation techniques.
• Collaboration: Proven ability to collaborate with sales teams to maximize sales opportunities.
• CRM Expertise: Familiarity with marketing automation and CRM platforms (Pardot, PowerBI, Salesforce preferred).
• Regulatory Knowledge: Understanding of GDPR laws, preference centers, and privacy policies.
• Results Focused: Strongly results-focused, able to demonstrate success through proven metrics.
• Integrity: Strong sense of personal accountability, integrity, authenticity, and honesty.

• Strategy Development: Craft and execute a comprehensive marketing strategy that aligns with our event goals.
• Campaign Execution: Plan and implement compelling, customer-focused marketing campaigns.
• Performance Analysis: Define, measure, and analyze campaign success, managing KPIs and reporting.
• Budget Management: Deliver campaigns within budget, providing accurate forecasts and ensuring optimal ROI on marketing spend.
• Data Strategy: Conduct data audits and gap analyses to shape data acquisition strategies, targeting segmented audiences effectively.
• Content Creation: Write and proofread promotional content tailored to various personas.
• Regulatory Compliance: Stay informed on data privacy and current data regulations.
• Technology Integration: Introduce new technologies to enhance customer engagement and maximize data opportunities.
• Sales Collaboration: Work closely with the sales team to create campaigns that meet commercial objectives and improve conversion rates.
• Industry Insight: Stay updated with the latest industry and marketing trends, sharing insights with the team and management.