Marketing Manager (English)

at  Admitad

WHAT WE EXPECT:

• Proven work experience as a Marketing Manager (3+ years) or similar role (affiliate, performance, digital marketing industry is a strong plus);
• Advanced English;
• Strong writing, editing, and proofreading skills, with the ability to create high-quality content for various channels and formats;
• Excellent understanding of content marketing strategies, tactics, and best practices;
• Proven contacts with local PR and media in digital and business sphere;
• Experience and knowledge of working with local bloggers, influencers, content creators;
• Knowledge of social media platforms and experience in leveraging them for content distribution and engagement;
• Proficiency in SEO principles and keyword research tools;
• Familiarity with marketing automation tools;
• Strong analytical skills, with the ability to track, measure, and report on content performance.

• Develop and execute a comprehensive content and PR marketing strategy aligned with the company’s goals and target audience;
• Create engaging and high-quality content, including blog posts, articles, white papers, case studies, infographics, videos, and social media posts;
• Leverage social media platforms to distribute and promote content, engage with the audience, and drive brand awareness;
• Collaborate with local media and PR source to increase brand awareness;
• Plan and launch marketing campaigns with influencers, bloggers and content creators;
• Conduct research to identify relevant industry trends, topics, and keywords to inform content creation;
• Collaborate with internal stakeholders, subject matter experts, and other team members to gather information and insights for content development;
• Optimize content for search engines (SEO) to improve organic visibility and drive traffic;
• Monitor content performance and analytics, and use data to measure the effectiveness of content marketing efforts;
• Coordinate with design and marketing teams to ensure visual and brand consistency in all content materials;
• Collaborate with external partners, influencers, and industry experts to amplify content reach and visibility;
• Company webpage development: create content for new pages, update and improve existing, create landing pages.Email marketing: create newsletters, digests and other marketing and promotional sendouts;
• Event management - organize offline/online own events, manage team’s participation in industry conferences;
• Collaborate with cross-functional teams to create compelling marketing materials, promotions, and incentives for affiliates to drive conversions;
• Stay up to date with industry trends, best practices, and emerging technologies in the affiliate marketing space.