Marketing Manager

at  Exagens

Location
Old Port, Montreal, Qc, Canada preferred; open to remote work for the right candidate
Type
Permanent, full time
Compensation
Salary plus Stock Options
Start Date
As soon as possible

WHAT’S IN IT FOR YOU?

The products and company we are building are unique and are already having head-turning impact. As our sole dedicated marketing person, you will be in a position to define and own the marketing function while enjoying outsized potential for personal and career growth as we expand.
We are looking for a person equally passionate about product and company marketing who gets excited by the idea of opening new markets. As Marketing Manager, you will have a sandbox to play in limited only by your imagination and a place to use all of your skills and acquire new ones. You will help accelerate our growth by ensuring exagens effectively communicates its ability to meet the needs of financial institutions and is aligned as a long-term partner.

WE ARE LOOKING FOR YOU

If you’re the creative & proactive type who likes new challenges and diversity and seeks a place to spread your wings, we’re looking for you and you should be looking for us. We are seeking a person with a track record of marketing software solutions and services to enterprise clients, preferably in financial services who equally enjoys wearing a “strategic hat” as well as a “hands-on hat”. We’re an all-hands-on-deck kind of crew, so you’ll be expected to take your ideas from concept all the way through to execution: doing your research, building out your plan of action, writing content, and maybe even designing a graphic or two. Of course, you won’t be on your own. At exagens, you’ll be surrounded and supported by some amazing people who are light on ego and formality, high on curiosity, and flat out want to achieve big things.

In a nutshell, you will be responsible for creating and implementing the go-to-market plan encompassing our website, content marketing, business social media, email marketing, events/webinars, public relations, and sales tools. This role requires you to develop an understanding of key customer stakeholders, both on the business and product side, to create the right tools, content, and messaging to promote our brand and enable our sales team.

In this role you will also:

• Lead development and maintenance of market positioning and product storytelling by using key customer, analyst and competitor information.
• Collaborate with key stakeholders to translate sophisticated technology and methodologies into benefits
• Work with the executive team to ensure achievement of qualitative and quantitative market traction KPIs and sales targets
• Network and build co-marketing relationships with key accounts and partners
• Ensure consistent branding across all media and channels
• Understand and embody the vision for the product and user/market experience

• Engage with customers, partners, and media through various means to help evangelize our company and product capabilitiesTravel up to 15% of the time