Marketing Manager for Digital Therapeutics / Health Care Professionals (all

at  Bayer

WHO YOU ARE

We are excited about your talent and passion for this position. Attracting the right talent is important to us. We would be happy to work with you to identify and create the career and development opportunities you are looking for - also in part-time. And if you don’t meet all the requirements, we still look forward to receiving your application. We are all constantly learning!

• You have a postgraduate degree in business, natural sciences, medicine, or a similar field of study, and have already gained professional experience, ideally related to marketing, healthcare, digital therapeutics, or the target group of Health Care Professionals (especially doctors)
• You have a quick grasp, high agility, and a strategic and analytical mindset
• You have proven experience in cross-functional project management, can inspire others, and prioritize well. Your colleagues appreciate you as a team player and as an enthusiast
• Your strong communication and presentation skills enable you to present insights and recommendations clearly and effectively
• Fluent German and English skills, both written and spoken, complete your profile, as (virtual) meetings and presentations in English are also part of your daily routine

• Digital therapeutics or therapies use evidence-based and guideline-compliant modern technologies (especially apps) to support patients in making medically relevant behavioral changes for the treatment of diseases. In this innovative field, you manage Bayer’s DTx portfolio for the target audience of doctors/physicians within the HCP Marketing team
• You coordinate – together with many departments and internal and external partners – the development, strategy, and market launch of the products, with a focus on activation among doctors. This includes, for example, creating and revising relevant HCP marketing materials (sales materials, training, omnichannel measures, conferences, etc.) in close coordination with other departments such as sales, brand management, and medical
• Using defined KPIs, you analyze the development, actions, and success, continuously evolving the strategy
• You are responsible for project management, including external and internal communication (local and global), and for managing agencies