Marketing Manager - Foree Remittance

at  Nanopay Corporation

Do you want to join a fast-growing company with huge potential? At nanopay, we are reimagining payments and building the future of frictionless® global transactions. We are a team of smart, creative individuals who are passionate about the roles we play to achieve our company’s vision of leading the world’s transition to digital cash. We are always looking for highly motivated, world-class people to help us make this vision a reality.

THE POSITION

As a member of nanopay Marketing, you will lead the team tasked with driving long-term revenue growth of Foree Remittance in the Canadian market, as well as future geographies launching over the next couple of months. Foree is a new service that is growing quickly and your opportunity is to take the product to the next level by building brand awareness and positioning Foree as the fastest and easiest way to send money to Pakistan.

We are looking for someone up to this challenge who will wake up in the morning thinking about how to drive new users and transaction growth for the platform. You have a mix of experience in both traditional product marketing and creative guerilla marketing activations for target communities. Your responsibilities will include:

• Obtaining a thorough understanding of the Foree product and differentiators to support the strategies aimed at increasing effective communications and brand awareness;
• Develop and document a strong understanding of Foree customers including who they are, what are their needs, and their pain points;
• Planning, developing, and implementing new marketing content that highlights product USPs, features in the form of social posts, event collateral, news articles, and blog posts that support nanopay marketing strategies to drive sales;
• Work with our agencies to create and deploy social media content and advertising, as well as manage in-person events to drive awareness, new users, and transactions.
• Managing the Foree website and social media channels to drive awareness of Foree products and services, as well as raising the profile of nanopay leadership through speaking opportunities and interviews;
• Managing outbound and inbound marketing activities, managing events and conferences, producing content and creative for marketing projects, and initiatives to create lead generation;
• Creating, and maintaining weekly & monthly marketing reports showing achievement of critical metrics including how demand is generated; Helping in the spending decisions to drive growth.
• Leveraging data sources for reporting/analytics to provide meaningful insights on what is working, what can be improved, and how; and
• Providing feedback to Product Management on their roadmap given local marketing audience insight and opportunities.

• Obtaining a thorough understanding of the Foree product and differentiators to support the strategies aimed at increasing effective communications and brand awareness;
• Develop and document a strong understanding of Foree customers including who they are, what are their needs, and their pain points;
• Planning, developing, and implementing new marketing content that highlights product USPs, features in the form of social posts, event collateral, news articles, and blog posts that support nanopay marketing strategies to drive sales;
• Work with our agencies to create and deploy social media content and advertising, as well as manage in-person events to drive awareness, new users, and transactions.
• Managing the Foree website and social media channels to drive awareness of Foree products and services, as well as raising the profile of nanopay leadership through speaking opportunities and interviews;
• Managing outbound and inbound marketing activities, managing events and conferences, producing content and creative for marketing projects, and initiatives to create lead generation;
• Creating, and maintaining weekly & monthly marketing reports showing achievement of critical metrics including how demand is generated; Helping in the spending decisions to drive growth.
• Leveraging data sources for reporting/analytics to provide meaningful insights on what is working, what can be improved, and how; and
• Providing feedback to Product Management on their roadmap given local marketing audience insight and opportunities