Marketing Manager

at  Gael Force Group

Exciting Opportunity: Marketing Manager
Hours: Full time. 39 hours per week.
Salary: Between £38,000- £47,000 per annum, dependent on the knowledge and experience.
Location: Inverness.

REQUIRED EXPERIENCE & SKILLS:

• Experience in a similar role, management experience is preferred.
• Experience with digital marketing, including social media marketing, email marketing, marketing analytics, and content creation.
• Experience with offline marketing, including print media, events marketing, and direct mail.
• Experience with copywriting, public relations, and media management.
• Experience with Adobe Creative Cloud applications, in particular InDesign, Photoshop, Premiere Pro, and Illustrator.

DESIRABLE EXPERIENCE:

• Familiarity with the aquaculture and marine industries.

ROLE HIGHLIGHTS:

The Marketing Manager will oversee daily marketing and branding activities, playing a pivotal role in supporting the group to achieve sales targets, product commercialisation, strategic planning, and maintaining both internal and external brand image.

KEY RESPONSIBILITIES:

• Manage and optimise all marketing and communications in line with brand guidelines to support company activities including sales, lead generation, and employer branding.
• Strategic oversight of market research and intelligence gathering to create, lead, and deliver the marketing strategy.
• Manage the marketing budget.
• Create and publish all marketing materials through digital platforms and print.
• Create and implement promotional and content plans, analysing and reporting on the effectiveness of marketing campaigns and communications.
• Prepare press releases and respond to press requests, cultivating positive relationships with trade, local, and national media outlets.
• Project manage the companys presence at exhibitions and events locally, nationally, and internationally.
• Support intelligence gathering on markets and products, working with directors to take product innovation to commercialisation.