Marketing Manager - Germany (all genders)

at  Zalando

Location
Berlin
Contract
Full time
Job Category
Marketing & Communications
In this Berlin-based role, as a Marketing Manager, you will focus on further developing Zalando as the #1 destination for fashion and lifestyle in Germany. You will manage all local marketing activities with the aim of further strengthening the Zalando brand in the market as well as driving relevant traffic to our local site and app.

• Implement a local touchpoint and media strategy for the German market in line with the country strategy and overall marketing strategy. Manage the marketing budget for the German market including spend planning and reporting, in alignment with the Team Lead. Ensure the implementation of the media strategy and plan in collaboration with the DE Marketing Team Media Senior Manager .
• Steer our local Creative and Influencer Marketing agencies to ensure the best possible campaign execution together in alignment with the DE Marketing Team
• You will steer all marketing channels & touchpoints towards a consistent customer KPI management with local insight knowledge for all marketing activities.
• Localise and execute global campaigns across all relevant touch points in collaboration with the relevant teams (e.g. central Global Marketing Communication & Creative team, Retail, PR, Digital Media).
• Develop and implement additional local marketing activities, discover insights and sources of growth to support the overall strategy. Be the expert of the market and up to date with the latest trends.
• Act as the guardian of the Zalando brand by ensuring consistency in communication (tone of voice) across the different touch-points.