Marketing Manager

at  Goeasy

If you are looking to join one of Canada’s fastest-growing companies, goeasy is the place for you! Certified as a Great Place to Work®, recognized as Canada’s Most Admired Corporate Cultures, the GTA’s Top 100 Employers, one of Canada’s Top 50 Fintech’s and North America’s Most Engaged Workplaces - we want the best and brightest to join our team!
We are in search of a Marketing Manager for our Lendcare subsidiary. As the Marketing Manager with a focus on B2B marketing, you will play a pivotal role in shaping our brand’s future by driving the acquisition, growth, and retention of our partner base. Reporting directly to the Director of Marketing, you will spearhead dynamic Marketing campaigns tailored to business clients, creating impactful strategies that enhance partnerships and financial outcomes. Your expertise in B2B Marketing will be invaluable in building strong, enduring relationships with our partners.
This full-time role is based at our vibrant Pickering office, where you will thrive in a collaborative environment. Join us and be a key player in an innovative company that values creativity, growth, and making a real difference. If you are a dynamic Marketer ready to take the next step in your career, we want to hear from you!

Responsibilities:

• Create a detailed Account-Based Marketing strategy to engage our partners. This strategy should ultimately drive enhanced financial outcomes
• Monitor, evaluate, and present the performance of partner programs.
• Work with internal teams to provide sales enablement support for Sales teams and resources to partners
• Collaborate with internal teams and external vendors on external Marketing activities and events
• Identify key areas for enhancement and develop targeted strategies to address them, thereby driving greater satisfaction and loyalty among our partners.
• Map and master the partner journey.
• Champion the LendCare brand and voice, ensuring it resonates across all platforms
• Provide recommendations to optimize our digital Marketing efforts and ensure that our campaigns resonate with the right audience.
• Additionally, you will provide guidance, knowledge sharing and support to a Marketing Specialist who will be reporting directly to you.

This role offers a unique opportunity as it is newly established. You will have the chance to build processes and strategies from the ground up, shaping the future direction of our partner Marketing initiatives.

REQUIREMENTS:

• Financial Services and B2B Expertise: Your experience in these areas will set you apart.
• Digital Marketing Mastery: With 6+ years under your belt, you know how to drive results.
• Academic Credentials: A Bachelor’s degree or Diploma in Marketing, Business, Advertising, or a related field.
• Detail-Oriented: Your high attention to detail ensures nothing slips through the cracks.
• Pressure-Proof: You’ve proven you can thrive under pressure and tight timelines.
• Multitasking Maestro: Juggling multiple high-profile projects is your specialty.
• Martech knowledge: Experience with email/CRM platforms
• Marketing Savvy: A solid understanding of Marketing, Branding, and Communications.
• Full-time availability with the ability to work in our head office in Pickering, ON

ABOUT US:

We are a publicly-traded company on the TSX with over 4000% shareholder return since 2001. Accredited by the Better Business Bureau, goeasy Ltd is a Canadian company that provides non-prime leasing and lending services through easyhome, easyfinancial and LendCare. We offer a wide variety of financial products and services including lease-to-own merchandise, unsecured and secured installment loans, direct-to-consumer auto loans, and point-of-sale financing to merchants in the powersports, automotive, retail, home improvement, and health sectors.
LendCare Capital Inc., a wholly-owned subsidiary of goeasy Ltd., is a Canadian point-of-sale consumer finance and technology company, which enables over 10,000 businesses to increase their revenue by providing full credit spectrum financing at the point-of-sale. For over a decade, LendCare has cleared a path to providing fast, reliable, and affordable financing options for the powersports, automotive, retail, home improvement, and health sectors, while processing over $10 billion in loan applications to date. With a dedicated team of finance experts and well-established partnerships with merchants, dealerships, and brokers, LendCare bridges the gap between credit score and customers living their best life.

• Create a detailed Account-Based Marketing strategy to engage our partners. This strategy should ultimately drive enhanced financial outcomes
• Monitor, evaluate, and present the performance of partner programs.
• Work with internal teams to provide sales enablement support for Sales teams and resources to partners
• Collaborate with internal teams and external vendors on external Marketing activities and events
• Identify key areas for enhancement and develop targeted strategies to address them, thereby driving greater satisfaction and loyalty among our partners.
• Map and master the partner journey.
• Champion the LendCare brand and voice, ensuring it resonates across all platforms
• Provide recommendations to optimize our digital Marketing efforts and ensure that our campaigns resonate with the right audience.
• Additionally, you will provide guidance, knowledge sharing and support to a Marketing Specialist who will be reporting directly to you