Marketing Manager

at  HelpBnk

POSITION OVERVIEW

As the Marketing Manager at HelpBnk, you will be responsible for developing and executing marketing strategies to increase user acquisition and engagement on the platform. You’ll play a critical role in managing our digital presence, optimizing campaigns, and driving measurable results. This is a fantastic opportunity for someone who thrives in a fast-paced, purpose-driven environment and wants to make a real difference.

SKILLS AND COMPETENCIES

• Proven experience in email marketing, ideally with a focus on user retention and acquisition.
• Strong expertise in building and optimising paid ads campaigns (e.g., Google Ads, Facebook Ads).
• Experience in landing page design and optimisation (e.g., using tools like Unbounce, Instapage, or WordPress).
• A data-driven mindset with experience using analytics tools to track and improve campaign performance.
• Excellent communication and organisational skills.
• Ability to thrive in a fast-paced, remote working environment.
• Passion for supporting people’s dreams and contributing to a purpose-driven company.

PREFERRED EXPERIENCE

• Experience in startup environments or with growth marketing.
• Familiarity with HelpBnk’s mission and platform.
• Basic knowledge of SEO and content marketing.

KEY RESPONSIBILITIES

Email Marketing Management
Plan, create, and manage email campaigns to increase user engagement and retention. Develop email sequences that nurture potential users and keep existing users active and informed.

REPORTING & ACCOUNTABILITY

The Marketing Manager will report directly to the Managing Director, working closely with marketing and product teams to align sales with business objectives.