DESCRIPTION:-

The Digital Acquisition team develops and manages Client’s digital advertising campaigns across paid and organic search, social and programmatic display, and affiliates/partners.
We are looking for a Marketing Manager - Paid Search to manage customer acquisition for Client Online on a 18 Month contract.
Reporting to the Holistic Search Lead, this position will work as an individual contributor within the marketing group to drive stronger customer engagement & acquisition through paid search channels to help fuel growth for the Client Canada business, working in close collaboration with internal teams, vendors and partners.
This hybrid position will be based in Toronto but you may work cross functionally with partners located across many of our global sites, including the US, UK, Australia, and more.
The role would be suited to someone with an agency background with a track record of managing campaigns in the market and being able to articulate performance to senior leaders and stakeholders.

As a Marketing Manager for Paid Search, you will be responsible for:

• Leading day-to-day campaign management and operations, developing and executing SEM strategies, and collaborating with agencies/vendors and key internal partners to achieve best-in-class SEM strategies and programs.
• Managing end-to-end campaigns and focusing on personalization to achieve target KPIs and maximize ROI within weekly budget constraints.
• Delivering detailed, actionable insights and strategic recommendations to drive business performance. Also, interpreting data to provide guidance and recommendations to cross-functional teams.
• Conducting keyword research, technical, content and SEM audits, and producing optimization recommendations to improve campaign performance on an ongoing basis.
• Developing and testing new campaigns that target users and improve overall marketing efficiencies. 6. Working closely with cross functional teams - Analytics, Tech, Business Ops in particular to maintain & enhance digital media measurement framework

• Having a strong analytical approach to acquisition funnel metrics, measurement, and campaign performance and maintaining a deep knowledge of the competitive landscape

  Required Skills:-

• Proven experience running performance marketing campaigns through digital, including SEM, and driving performance through optimized customer experiences

• Deep understanding of Google Ads and Microsoft Ads with preference for Google Ads certifications in Fundamentals, Search and Mobile Advertising
• Experience with monitoring and analyzing web analytics and campaign performance using tools like GA4, FireBase, Adobe & others
• Proven track record of delivering exceptional and measurable performance results through digital marketing efforts
• Business acumen: strategic thinking, business process development, analytical and problem solving skills.

EDUCATION:-

Bachelor’s degree in Business/Marketing/Stats required 2. Min 7+ years of Paid Search experience in leveraging data to drive business results (hands-on experience preferred)

TB_E

• Leading day-to-day campaign management and operations, developing and executing SEM strategies, and collaborating with agencies/vendors and key internal partners to achieve best-in-class SEM strategies and programs.
• Managing end-to-end campaigns and focusing on personalization to achieve target KPIs and maximize ROI within weekly budget constraints.
• Delivering detailed, actionable insights and strategic recommendations to drive business performance. Also, interpreting data to provide guidance and recommendations to cross-functional teams.
• Conducting keyword research, technical, content and SEM audits, and producing optimization recommendations to improve campaign performance on an ongoing basis.
• Developing and testing new campaigns that target users and improve overall marketing efficiencies. 6. Working closely with cross functional teams - Analytics, Tech, Business Ops in particular to maintain & enhance digital media measurement framework
• Having a strong analytical approach to acquisition funnel metrics, measurement, and campaign performance and maintaining a deep knowledge of the competitive landscap