Marketing Manager

at  Illuminating Asia

JOB DESCRIPTION:

Join our team to make a meaningful impact! As a Marketing Manager, you’ll tackle exciting and challenging projects in an ultra-modern, innovative, and creative environment. From reviewing the latest technology and exploring unconventional marketing strategies to launching products and creating unique turnkey design solutions, you’ll be at the forefront of our marketing efforts. We offer training, mentorship, and personal development programs integrated into our daily operations.
Let’s bring light and knowledge to everyone through our marketing initiatives!

• Marketing Campaigns:
• Develop and implement branding and marketing strategies.
• Create actionable marketing plans supporting the organization’s integrated marketing approach.
• Develop and manage the marketing budget.
• Collaborate with sales and engineering teams to meet commercial objectives.
• Track and review the performance of marketing campaigns.
• Gather customer and market insights to generate qualified leads.
• Social Media:
• Formulate marketing strategies for social media platforms.
• Build a media matrix, including short videos, live broadcasts, social media, and forums.
• Manage media partnerships (advertorials and editorials).
• Create and manage website and social media content.
• Analyze data from Google Adwords/Analytics and optimize continuously.
• Brand Building:
• Enhance and drive brand image, positioning, and messaging.
• Maintain clear direction for the product’s brand, marketing, and content efforts.
• Talent Development:
• Partner with creative interns to build a strong management culture.
• Coach and develop skills, providing advice and guidance on local issues