Marketing Manager, Industrial Vertical

at  Thermo Fisher Scientific

ABOUT US

Thermo Fisher Scientific Inc. is seeking a highly motivated Marketing Manager to join our team. As a global leader in scientific research and innovation, we are dedicated to enabling our customers to make the world healthier, cleaner, and safer. With our world-class products and solutions, we have established ourselves as a trusted partner in industrial applications of chromatography and mass spectrometry.

QUALIFICATIONS

• Bachelor’s degree in Business Administration, Marketing, or a related field, with preferred experience in the Oil and Gas, Clean Energy, Chemical, or Semiconductor industries.
• Minimum of 5 years of experience in market research or a related field, with a focus on the industrial market.
• Strong analytical skills to interpret sophisticated data sets and translate insights into actionable strategies.
• Excellent communication and presentation skills to effectively convey market insights and recommendations to diverse audiences.
• Proven capacity to build effective plans for business development.
• Experience with market research methodologies and data analysis tools.
• Familiarity with industrial market dynamics.
• Demonstrated ability to develop strategic go-to-market plans for global adoption of new products and services.
• Proficiency in digital marketing, including display advertising, search engine marketing and optimization, social media, video, and automation approaches.
• Excellent verbal and written communication skills, with the ability to effectively interact with individuals both within and outside the organization.
• Excellent interpersonal and relationship-building skills.
• Ability to work collaboratively in a highly matrixed organization, influencing across functional teams and geographies.
• Ability to travel up to 25% of the time.
  Apply today to join our team at Thermo Fisher Scientific and be part of our mission to make the world healthier, cleaner, and safer.
  Apply Now!
  Visit our careers page at http://jobs.thermofisher.com to apply and start your journey with us.

• Conduct comprehensive market research and competitor analysis to advise development strategies.
• Build persuasive justifications for new initiatives and products sought at the industrial market.
• Prioritize R&D projects to align with industrial market needs and business objectives.
• Implement effective sales strategies for new industrial audiences.
• Craft persuasive funding proposals for market development initiatives.
• Analyze market data to measure campaign success and guide adjustments.
• Manage and optimize the market pipeline for potential customers.
• Develop and implement strategic marketing plans globally, driving awareness and purchase.
• Conduct detailed analyses of customer segments, business trends, and market opportunities.
• Ensure alignment with business strategy and goals defined by leadership.
• Implement launch strategies for new product introductions to achieve revenue goals.
• Drive incorporation of the product portfolio into industrial workflows and customer journeys.
• Optimize and develop engaging digital marketing content across various channels.
• Lead participation in industry conferences and events to showcase products.
• Collaborate with colleagues to ensure effective sales enablement.
• Develop sales training and customer education materials.
• Oversee budget, campaign reporting, and lead generation driven by marketing activities.
• Act as a brand ambassador, upholding our multi-brand strategy in marketing programs.