Marketing Manager, Institutional/DCIO

at  Columbia Threadneedle Investments

Columbia Threadneedle Investments is seeking an experienced Marketing Manager to partner with the Institutional and DCIO distribution groups to develop, produce and maintain high-impact, cost effective marketing communications and programs that support our goals of enhancing brand and garnering assets within the Institutional and DCIO arena.
The ideal candidate will have a record of success designing and delivering targeted marketing campaigns and event marketing, and of closely collaborating with marketing and business partners. You will be comfortable using marketing/sales enablement tools and analyzing and reporting metrics and measurements. You are a focused and creative thinker who has experience with digital strategies and a data-driven approach to marketing. You have excellent leadership and communication skills.

REQUIRED QUALIFICATIONS

• Bachelor’s degree or equivalent work experience.
• 7+ years financial services marketing experience, ideally within the institutional arena.
• Broad knowledge of asset management business.
• Proven ability to lead, influence, communicate and interact with people at all levels across the organization.
• Excellent written and verbal communication skills.
• Strong project management skills.
• Ability to manage multiple projects simultaneously and work in a fast-paced environment Demonstrated ability to work in cross-functional teams.

PREFERRED QUALIFICATIONS

• Institutional financial services experience.
• Experience with Salesforce, Marketing Cloud and Jira.
• Comfortable in an Agile work environment.

• Design, develop and execute complex marketing programs and/or initiatives. Partner with internal or external partners to ensure execution of projects is flawless, on-time, and within budget. Understand, champion and partner closely with business partners to develop marketing strategy in line with business objectives and goals.
• Plan and manage implementation of communications to support Sales, Consultant Relations and Client Relations teams. This will include development of campaign strategies and materials.
• Work across the organization to ensure alignment and integration. Act as brand advocate by having strong familiarity with look, feel, voice and overall brand presence of Columbia Threadneedle Investments.
• Drive measurable program results, with a focus on digital engagement and brand awareness. Track program participation and results, provide recommendations for improvements, and execute approved recommendations in a timely manner. Involved in defining/refining strategies for evolving the business.
• Manage and support industry events through speaker promotion, brand awareness and thought leadership. Measure success to help drive future events strategy.
• Collaborate with functional marketing areas to deliver multichannel campaigns. Key marketing stakeholders include Intermediary Channel Marketing, Event Marketing, Product Marketing, Thought Leadership, Value Add, Creative & Content, Advertising & Brand, Digital Marketing and External Communications.
• Ensure adherence to budget, risk, and regulatory requirements.