Marketing Manager Ireland

at  IVC Evidensia

MAIN PURPOSE OF ROLE:

Reporting to the Central Operations Manager – Ireland and working closely with the UK practice marketing team you will play a key role in delivering creative, results driven campaigns that support the development of our national and local brands with key audience segments.
You will take a campaign from brief stage through creative and channel development to launch and post campaign analysis. You will also be responsible for the ongoing measurement of campaigns, working in an agile way to ensure we flex as appropriate to deliver the most successful campaign.
The Marketing Manager will work extensively with both internal and external stakeholders and excellent communication and negotiation skills are essential.
In addition to the execution of key campaigns you will also support the development of internal and external activities to support our fast-growing brands.

KEY RESPONSIBILITIES & DUTIES:

• Developing & implementing multi-channel campaign strategies & execution plans to drive customer acquisition and retention across our clinic network
• Writing channel and creative briefs for both internal and external agencies
• Developing robust campaign measurement plans to ensure that we always adhere to a ‘test and learn’ methodology
• Managing internal and external suppliers to ensure that campaigns are delivered on time and on budget
• Protecting our brands and delivering campaigns that grow and build brand equity
• Media buying – working with both media agencies and directly with publications
• Time planning & project management of campaigns
• Working in a matrix structure with CRM, Acquisition and Creative and Content teams to ensure an integrated approach
• Working with the wider team to generate creative & fresh ideas
• Briefing web changes and working with Product CLTV team to develop user journeys
• Logistical planning and internal communications
• Monitor competitors and identify opportunities for development