Marketing Manager, IV Drugs

at  Calea Ltd

MAKE A DIFFERENCE. BE THE DIFFERENCE.

Fresenius Kabi is a global healthcare company that specializes in lifesaving medicines and technologies for infusion, transfusion and clinical nutrition. The company’s products and services are used to help care for critically and chronically ill patients.
If you are looking to work for a growing, global corporation that is focused on making meaningful improvements in the safety, affordability, and availability of the care medical professionals provide to their patients, then you should consider Fresenius Kabi.
We are an employer that works to build great leaders, teams and businesses. We know our employees are key to everything we accomplish, so we give them the freedom and resources to reach their potential and the opportunity to work with managers who care about their professional development. We value integrity, encourage collaboration, celebrate passion, reward creativity, and demand excellence — because our customers deserve nothing less and our customers are at the heart of every one of our goals.
As a part of Fresenius Kabi, you can enjoy an exciting career, a company culture based on a clear purpose and values, and the knowledge that your work makes a real difference.

POSITION SUMMARY

The Marketing Manager, IV Drugs reports to the Director, Marketing – Pharma in the Marketing department.
The Marketing Manager, IV Drugs is responsible for developing, implementing, managing and measuring marketing programs and tactics to optimize market penetration for assigned products and markets. The Marketing Manager, IV Drugs develops and implements marketing and communication strategies that are aligned with key business objectives which contribute to the growth of the Company. Additionally, the Marketing Manager, IV Drugs maintains relationships with key retail accounts and banners with the support of management by conducting business reviews and providing service when necessary

QUALIFICATIONS

• Undergraduate degree (marketing focus preferred)
• Three to five years of related experience in a pharmaceutical environment

SKILLS

• Excellent communication skills (written and verbal)
• Excellent customer service skills and the ability to collaborate with all levels both inside and outside the organization
• Strong computer skills in Microsoft® Office, PowerPoint and Outlook
• Self-motivated and able to work with minimal supervision
• Strong attention to detail with the ability to multitask and handle fluctuating workloads
• Excellent organizational and problem solving skills
• Excellent continuous improvement skills
• Proven ability to adhere to standards and procedures and maintain confidentiality
• Strong business acumen
• Ability to manage projects and capable of leading change efforts
• Above average skills in critical thinking and decision making
• Excellent analytical skills and high level of accuracy
• Demonstrated ability to analyze data
• Strong investigative, data interpretation/manipulation skills
• Excellent follow up and project management skills with deadline orientation
• Excellent ability to prioritize

• Commits to being fully engaged, caring, and enthusiastic about the organization and its goals
• Fosters a work environment conducive to an engaged team; leading by example and managing by engagement principles and learnings
• Commits to living the core Company values
• Adheres to corporate, regulatory and individual responsibilities supporting the Company’s quality management programs, supporting policies, procedures, work instructions, and relevant software
• Adheres to the Company’s commitment to and policy on Code of Conduct
• Adheres to organizational and individual health and safety responsibilities in the workplace
• Maintains up-to-date health and safety training
• Plans staffing levels and further works with Human Resources to recruit, interview, and select employees for the department
• Provides guidance and direction to the department employees to ensure they are properly trained and further ensures the most efficient and effective use of resources
• Provides oversight and direction to the employees in the department, in accordance with the Company’s policies and procedures
• Leads and coaches department employees to meet the Company’s expectations for productivity and quality
• Ensures that all required training in Kabi LIFT Learning Management System, for employees in the department, is completed on time
• Identifies and champions new areas of opportunity for the Company in terms of new product/business development
• Participates and manages relevant activities related to bringing new products to market and actively participates in cross functional project teams
• Recommends, develops and implements annual marketing plans that generate revenue and growth
• Reviews market changes/developments/advancements that pose opportunities or threats to the business and brings forth recommendations/solutions
• Creates, monitors and updates all product related material/content for global website, sales/marketing communications, customer communications, etc.
• Liaises with global headquarters to ensure all promotional materials are consistent with global messaging and are aligned with global strategy
• Establishes, administrates, revises and is accountable for the marketing/promotional budget
• Constantly evaluates competitors’ strengths and weaknesses in order to recommend promotional strategies which would increase the market penetration of the Company products
• Monitors the results of new product launches and initiates any corrective actions where necessary to achieve defined sales and bottom line objectives
• Supports and liaises with field sales staff and management to monitor product sales for market planning and implementation
• Represents the Company at trade shows, scientific conferences and customer sites as required
• Delivers support to customers for assigned products/services
• Manages reconciliation and payment of all fees paid to retail partners including marketing fees, program and listing fees as well as rebates where allowed
• Maintains relationships with key retail accounts and banners with the support of management by conducting business reviews and providing service when necessary
• Acts as the Social Media Manager for the Company’s main website, including daily monitoring and associated Vigilance activities
• Internally there is interaction with staff and management of all local and regional internal departments including but not limited to: Finance, Human Resources, Supply Chain Management, Customer Service, Sales, Marketing and Quality and Vigilance as applicable
• Externally there is interaction with retail stores, key accounts, retail banners, third party sales organization, product consultants, creative agency, booth/tradeshow production agency, translation agency and research agencies
• Ensures timely communication of complaints to the Quality department and Adverse Drug Reactions to the Vigilance department as per Standard Operating Procedures
• Performs other duties as assigned