Marketing Manager

at  Kardex

Marketing Manager UK
Do you have international marketing experience in a B2B environment? Our team is looking for an experienced local Marketing & Communication Manager, based in UK, with a good knowledge in Digital Campaigning.
Ihre Aufgaben

Digital Campaigning & Data Analysis

• Writing, reviewing, editing, and updating high-quality assets (e.g. videos, white papers, social media posts, customers stories)
• Creation of digital campaigns for local markets based on relevant data
• Localisation of global digital marketing campaigns (via HubSpot)
• Execution of campaigns to generate leads and grow the business
• Planning and executing webinars (via GoToWebinar) and events
• Partnership with local digital media (3rd party media, business & industry-specific media)
• Lead qualification & nurturing (HubSpot-Salesforce)
• Controlling and reporting of KPIs per campaign
• Managing external Google Ads agency
• Profound knowledge of LinkedIn Ads

Marketing Planning & Execution

• Creating marketing plan for the local market in collaboration with local sales & service directors, regional and global MarCom directors
• Executing the marketing mix (65% Digital: Google Ads, LinkedIn Organic & Paid, 3rd party ads, Email and 35% Analogue: Telemarketing, Events and Customer Relations)
• Managing the local marketing budget
• Delivering insightful data-driven reporting projects leveraging HubSpot and Salesforce

Stakeholder Management, Sales and Service Support

• Presenting data-driven insights to senior stakeholders and provide regular updates and reporting against KPIs
• Educating internal stakeholders and manage their needs and expectations
• Lead management in close collaboration with sales

Ihr Profil

• University degree in Marketing or Business Management or equivalent education and proven work experience as MarCom Specialist or similar
• Minimum 8 years professional experience in domestic & global companies
• Professional user of Microsoft Office
• Experience creating strong, engaging content, and excellent in writing, proofreading, and editing. Understanding of SEO best practices
• A passion for data and an advanced knowledge of HubSpot, Salesforce/CRM, business intelligence, customer journey & lead management, analytics & reporting of marketing data, CRM, and sales support
• We are looking for an energetic and empathetic marketing practitioner who feels comfortable with becoming part of a larger global/regional team as well someone who is proactive, eager to learn and wants to make a difference.
• Active personal profile and substantial practical experience on social networks (preferably LinkedIn).
• English native speaker
• Excellent communication skills with a good business acumen and strong customer orientation

Please refer the Job description for details