Marketing Manager

at  KN Express

QUALIFICATIONS & SKILLS:

• Education: Bachelor’s degree in Marketing, Business Administration, Communications, or related field
• Experience: Minimum of 5 years of experience in marketing, with at least 2-3 years in a managerial or leadership role.
• Skills:
• Proven track record of developing and executing successful marketing campaigns.
• Strong knowledge of digital marketing techniques and tools (e.g., SEO, SEM, Google Analytics, social media platforms).
• Excellent communication, presentation, and interpersonal skills.
• Strong project management skills and the ability to handle multiple tasks simultaneously.
• Analytical mindset with experience using data to drive decision-making.
• Proficient in marketing software and tools (e.g., CRM, email marketing platforms, content management systems).
• Creative, detail-oriented, and results-driven.

• Marketing Strategy Development:
• Develop comprehensive marketing strategies to promote the company’s brand, products, and services.
• Conduct market research to understand consumer needs, market trends, and competitor activities.
• Define target audiences and create tailored marketing campaigns that resonate with them.
• Campaign Planning and Execution:
• Plan, execute, and optimize multi-channel marketing campaigns across digital, print, email, social media, and more.
• Oversee the creation of marketing materials, including brochures, advertisements, videos, and presentations.
• Monitor the performance of marketing campaigns and adjust strategies as needed to ensure effectiveness.
• Brand Management:
• Ensure brand consistency across all marketing channels and materials.
• Develop and maintain a strong brand identity that aligns with company values and goals.
• Work closely with design teams to ensure creative assets reflect the brand’s voice and image.
• Digital Marketing:
• Lead digital marketing efforts, including SEO, SEM, email marketing, social media marketing, and content marketing.
• Manage and optimize the company’s website, ensuring content is up-to-date, user-friendly, and aligned with marketing objectives.
• Analyze web traffic and digital marketing metrics to evaluate the success of digital campaigns.
• Market Research and Analysis:
• Conduct market research and competitor analysis to identify new opportunities and trends.
• Gather customer feedback to improve marketing tactics and product offerings.
• Use data analytics to measure the effectiveness of marketing campaigns and refine strategies.
• Content Development and Management:
• Oversee the creation of high-quality content, including blog posts, whitepapers, case studies, and social media posts.
• Develop content calendars and ensure content is delivered on time and aligned with marketing objectives.
• Collaborate with content creators, graphic designers, and other departments to produce engaging and relevant content.
• Collaboration with Sales Team:
• Work closely with the sales team to align marketing efforts with sales objectives.
• Provide the sales team with the necessary marketing materials, tools, and insights to close deals effectively.
• Coordinate with the sales team to track lead generation and conversion rates.
• Budgeting and Resource Allocation:
• Manage the marketing budget, ensuring that resources are allocated efficiently to achieve maximum ROI.
• Track expenses, report on marketing campaign costs, and ensure spending stays within budget.
• Event Management and PR:
• Organize and oversee company events, trade shows, webinars, and conferences to promote the brand.
• Develop relationships with media outlets, influencers, and public relations agencies to build the brand’s presence.
• Manage public relations efforts and ensure the company’s reputation is maintained positively.
• Team Leadership:
• Lead and mentor the marketing team, providing guidance, training, and performance reviews.
• Foster a collaborative and creative work environment that encourages innovation and growth.
• Set clear marketing goals, KPIs, and objectives for the team, ensuring accountability and achievement.