Marketing Manager

at  Kooth USA

ABOUT US!

At Kooth, our mission is to create a welcoming space for effective personalized digital mental health care that is available to all. We do this by leveraging an early intervention model and theory of change that empowers young people (13-25 years old) to overcome challenges, unlock their full potential, and lead fulfilling lives. We’re not just a service; we’re a culture of care committed to inclusivity, innovation, and impact.
Our culture is driven by our values - Alongside You, Flexible, Compassionate, Committed, and Safe. These values are present in the work that we do, the environment in which we do it, and in the relationships, we have with our service users, peers, and leaders. With Kooth, you will be a part of something bigger than yourself. We offer more than just a job. We offer you the chance to positively impact one of the greatest challenges of our time.

WHAT YOU WILL DO.

As a Marketing Manager, you will be responsible for driving growth across the customer lifecycle by developing and executing marketing strategies that align with company goals. Youll work on research, problem-solving, and optimizing marketing channels to ensure the success of our state-specific pilots and targeted outreach initiatives. In collaboration with the Partnerships, Account Management, and Community Engagement teams, youll develop creative briefs and detailed plans to engage key stakeholders and drive measurable outcomes.

MAIN RESPONSIBILITIES:

• Develop and execute comprehensive marketing plans, tailored to the needs of specific regions, to support state-level pilots and outreach programs.
• Collaborate with the Partnerships and Account Management teams to ensure marketing strategies are aligned with partnership goals and commercial objectives.
• Work closely with the Community Engagement group to integrate local outreach efforts into broader marketing initiatives.
• Conduct research and analyze market trends, customer behavior, and competitor activities to inform marketing strategies and recommendations.
• Create clear and effective creative briefs to guide internal teams in producing compelling marketing assets.
• Optimize marketing channels (e.g., digital, email, social media) to drive user acquisition, engagement, and retention.
• Track and report on key marketing metrics, using data to assess campaign effectiveness and make informed adjustments.
• Manage cross-functional projects, ensuring timely delivery of marketing campaigns and alignment with broader company goals.