Marketing Manager

at  Lumin

WE’RE SCALING UP! JOIN A FAST GROWING TEAM WITH REAL IMPACT

As we continue to grow, we’re seeking talented individuals to join our close-knit team and help us reach the next level. This role offers you the unique opportunity to work on a product that encompasses hardware, cloud software, and multiple app platforms. Your efforts will have a direct impact on improving the lives of vulnerable communities.
Job Description

JOB SUMMARY

The Marketing Manager will be responsible for contributing to the marketing strategy and executing against it. This role requires a creative and strategic thinker who can drive our marketing efforts to the next level and has experience with both B2B and B2C marketing. The ideal candidate will have a strong background in marketing, excellent communication skills, and a passion for making a difference in the lives of others.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Business Administration, or related field; MBA or advanced degree preferred
• 5+ years of experience in marketing, with a proven track record of successful campaign management
• Strong strategic thinking and analytical skills, with the ability to translate data into actionable insights
• Proficiency in digital marketing platforms, including social media, email marketing, and SEO
• Experience with marketing automation tools and CRM systems
• Excellent project management and organizational skills
• Demonstrated ability to lead and mentor a team of marketing professionals
• Strong communication and interpersonal skills, with the ability to collaborate effectively across departments
• Proficiency in budgeting and financial planning for marketing initiatives
• Up-to-date knowledge of market trends, consumer behavior, and competitive landscape analysis
• Creative problem-solving skills and the ability to adapt to changing market conditions
• Experience in brand management and content creation across various platforms
  Additional Information

THE ROLE: MARKETING MANAGER

To help us reach our next stage of growth, we are looking to strengthen our team with an experienced Marketing Manager.

KEY RESPONSIBILITIES

• Develop and implement marketing strategies to drive awareness and growth for our Lumin’s products and services in our B2B and B2C markets
• Manage our marketing and communication assets, including our website
• Drive our (predominantly digital) marketing efforts, including our website, SEO, SEM, A/B testing, landing pages, and eCommerce strategies
• Manage trade and affiliate marketing activities to support sales and distribution channels
• Collaborate with the executive and sales teams to align marketing efforts with business and sales objectives
• Monitor and analyse market trends, customer insights, and competitor activities to identify opportunities for growth and inform marketing decisions
• Ensure brand consistency across all marketing and (external) communication initiatives
• Manage the marketing budget and track ROI on marketing investments
• Coordinate with external agencies and vendors as needed